Founder's Journal

Being lazy is good

14 snips
Mar 24, 2025
Diving into productivity, the discussion redefines laziness as a virtue in entrepreneurship. The host introduces the concepts of the 'do sh*t meter' and 'give a sh*t meter' for effective decision-making. Delegation and focusing on passion rather than relentless hard work are highlighted as keys to success. Balancing urgency with deep care for one's mission fosters team morale and product quality. It's a fresh perspective on work that champions efficiency over burnout.
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ANECDOTE

Laziness and Success

  • Alex Lieberman recalls a conversation with Jesse Pujji where Pujji admitted to being lazy.
  • This challenged Lieberman's belief that laziness and success are incompatible.
INSIGHT

The Do-Shit Meter

  • Alex Lieberman realized that his "do-shit meter" decreased after selling Morning Brew.
  • Despite being less willing to do every task, he became a better entrepreneur.
ADVICE

Protecting Your Time

  • Treat your time like a valuable asset, protected by strict security measures.
  • Delegate, automate, or offshore tasks whenever possible to maximize your efficiency.
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