Founder's Journal cover image

Founder's Journal

My biz's 6 defining moments

Mar 31, 2025

Alex reflects on two impactful years since launching his 7-figure B2B content agency. He shares his founding story, emphasizing the importance of finding the right co-founder and navigating significant pivots. The episode dives into product evolution and the essential steps in building a strong team. He also discusses financial insights and the strategic path ahead, providing valuable lessons for aspiring entrepreneurs.

17:44

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Quick takeaways

The founding of StoryArb emerged from recognizing a market gap for content services among busy founders needing personal branding support.

A critical pivot in strategy was established after customer insights revealed the need for high-quality content tailored to B2B marketing leaders.

Deep dives

Founding Story of StoryArb

The founding story of StoryArb stemmed from the desire to regain momentum after the success of Morning Brew. The process began with identifying a gap in the market regarding content needs for founders who lacked time and skills to create their personal brand. A tweet was used to gauge interest in content creation services, revealing a high demand from founders willing to pay for support. This initial testing led to securing early clients without any formal business setup, focusing primarily on learning and refining the offering.

1.

Key Transformational Moments in Building a Business

17min

Alex does a 2-year lookback on his 7-figure B2B content agency, storyarb.

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:00) 2-year storyarb review

(3:36) Founding story

(8:05) The pivot

(10:03) Product evolution

(13:01) Building the right team

(14:51) Financials & path forward

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Episode Links:

• Original storyarb tweet: https://x.com/businessbarista/status/1638176672485904384

• Abby Murray: https://www.linkedin.com/in/abbymurray/

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

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