Founder's Journal My biz's 6 defining moments
Mar 31, 2025
Alex reflects on two impactful years since launching his 7-figure B2B content agency. He shares his founding story, emphasizing the importance of finding the right co-founder and navigating significant pivots. The episode dives into product evolution and the essential steps in building a strong team. He also discusses financial insights and the strategic path ahead, providing valuable lessons for aspiring entrepreneurs.
AI Snips
Chapters
Transcript
Episode notes
StoryArb's Founding
- Alex Lieberman wanted to regain his entrepreneurial drive after selling Morning Brew.
- He tested demand for StoryArb with a tweet, found writers, and secured paying clients before incorporating.
Validate Idea First
- Secure paying customers before developing extensive infrastructure like websites or pitch decks.
- Prioritize learning and refining your offering over immediate profit maximization in the early stages.
Finding a Co-founder
- Bring on a co-founder early to share the vision and strategic development of the business.
- Use a trial period to assess co-founder fit before fully committing.