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Hub-and-Spoke Marketing Model
- The hub-and-spoke model is key for organic marketing strategies.
- Hubs offer leveraged access to many customers (spokes) efficiently.
B2B Late in Influencer Marketing
- Influencer programs have driven rapid growth mostly in B2C sectors.
- B2B companies are late adopters of influencer marketing and have untapped potential.
Employees as Key Influencers
- Employees can be powerful influencers linked to their company.
- Their authentic voices reach relevant audiences naturally on social media.