Founder's Journal How to Get Your First 1,000 Users
23 snips
Jun 23, 2025 Discover seven proven strategies to acquire your first 1,000 users as a B2C startup. Explore the power of personal networks and community engagement to foster early adopters. Learn how influencer partnerships and creative marketing tactics can drive user traction. Get inspired by real-world examples from successful startups like Noom and Hinge, showcasing the importance of community and excitement in user engagement. Tailor your marketing and embrace iterative testing to resonate with your audience!
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Seven Key Early Growth Strategies
- Early growth strategies for consumer startups mainly fall into seven categories that founders should explore to find what works for their product.
- Focus on one or two effective channels after initial testing instead of spreading too thin across many marketing strategies.
Leverage Personal Networks
- Ask your friends and former colleagues to try your product if they resemble your ideal customer.
- Leverage your personal referral network by creating incentives and easing the sharing process.
Outreach to Targeted Strangers
- Reach out individually to targeted strangers by email, DMs, or phone when each user acquired is highly valuable, such as in marketplaces.
- Assign team members or interns to manually recruit key users to bootstrap early growth.