Strategies for Acquiring Initial Users Through Networking and Outreach

Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth.

Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users

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