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How To Get Your Initial Customers
Founder's Journal
The Morning Brew Ambassador Program
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We saw the conversion rate was super low. So that's why literally what would end up happening is I would pitch in the front of the class. And then Austin and I were like, okay, this is working really well. But it didn't make economic sense for us to travel across the country. That's when we created our ambassador program. We started by reaching out to our email list and saying, if you go to another university, you want to be an ambassador for Morning Brew.
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