2Bobs—with David C. Baker and Blair Enns

Sales Clichés and the Damage Done

4 snips
Dec 15, 2021
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INSIGHT

Wanting It More Is Misleading

  • Wanting a sale more is framed as virtue but it wrongly makes failure a personal flaw.
  • Blair and David argue desirability should exceed desire, not amplify your neediness.
INSIGHT

Desirability Trumps Neediness

  • Power in consultative selling comes from being desirable, not from needing the client.
  • Overinvesting emotionally or financially in a sale erodes professional judgment and risks poor-fit clients.
ADVICE

Avoid Overinvesting In The Sale

  • Avoid overinvesting in a prospective sale emotionally, timewise, or financially.
  • Keep no sunk-cost attachment so you stay pragmatic and discerning in client selection.
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