2Bobs—with David C. Baker and Blair Enns cover image

Sales Clichés and the Damage Done

2Bobs—with David C. Baker and Blair Enns

CHAPTER

What's the Five Wis Asking?

"I refer to that as peeling the onion of need. And i think a better approach than ask the five wise in peeling the ideat of need, is if you can find a question that gets to the heart of what the human being that you are dealing with wants," he says. "Any high gain question puts the other party into their desired future state and gets them to describe it,. As they're describing it, they achieve the emotional benefits of have actually achieved that state."

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