How to Maximize Your Desirability in the Sales

There's a lot of that undertone in common sales guidance. Your desirability, how badly the client wants an engagement with you, has to be greater than your own desire for the client. The opposite is closer to the truth than what this cliche proclaims. We don't want to appear aloof disinterested, arrogant. We simply want to be aware of power dynamics and wanting it more.