2Bobs—with David C. Baker and Blair Enns cover image

Sales Clichés and the Damage Done

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Is Your Best Salespeople a Good Fit?

Ben trew: Your best salespeople are more closers, their subject matter experts. And they're patient and they're discerning," he says. "You don't have to be gimmicky, but you also don't have a certain person"

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