2Bobs—with David C. Baker and Blair Enns cover image

Sales Clichés and the Damage Done

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Attracting and Retaining Talent

We talk so much more about how much you'll enjoy working with us than we do sort of the research or the ip we have. I think we con flate sales messages to clients with appropriate sales messages to staff. In a creative business culture is really important for attracting and retaining talent. Can i bring my dog to work? How good is the expresso machine? Are people having fun? What does the office look like? Ye. Idea that it's important to our clients, with some exceptions,. You know, if you've got telika chief creative officer on the client side, that might be important to them.

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