2Bobs—with David C. Baker and Blair Enns cover image

Sales Clichés and the Damage Done

2Bobs—with David C. Baker and Blair Enns

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The Key to Sell Successes Is Motivation

The best salespeople ar rejection proof. If you're leaning on outbound, you want somebody who's reaching out to as many people as they can in high volume and is not dissuaded or discouraged from hearing no all day long. Now as soon as that regeneration person gets a live one, gets an opportunity, then it's time to slow it down and be more discerning. You have this distinct claim of expertise that you take to the market place,. And you prove that expertise by the content that you create.

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