How I Learned to Love Shrimp

Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public

Apr 28, 2023

01:09:00

Highlights

AI Chapters

Episode notes

The Animal Advocacy Movement Needs A/B Testing Research Done on Ballot Initiatives

00:55

People's Beliefs About Animals are Heavily Influenced by Those Around Them

00:37

Making political asks instead of consumer asks in animal advocacy

00:46

Introduction

2min

Paxfauna: A Radical Animal Rights Campaign

4min

How to Collect Signatures for a Ballot Initiative in Oregon

1min

The Influence of Direct Action Everywhere on Paxfone

6min

The Future of Open Rescue

4min

The Future of Not Using Animals

4min

The Media Opposition to Animals Used for Food

2min

The Importance of Focus Groups in Message Testing

5min

The Importance of Non Exaggerated Statistics in Education

2min

10.

The Disagreement Between Vegans and Vegans

5min

11.

The Effects of Animal Messaging on Misfits

2min

12.

How to Get Organizations to Listen to Research and Put It Into Practice

2min

13.

The Importance of Respecting Other Cultures

5min

14.

Taxana's Plan to Run Two Ballot Initiatives in Denver Colorado

5min

15.

How the Research Affects Your Communication Strategy

2min

16.

The Benefits of a System Frame for the Movement

2min

17.

How to Scale a Slaughterhouse Ban in Denver

4min

18.

Building a Strong Volunteer Apparatus That Can Scale

3min

19.

What Do You Think Most Animal Advocates Would Disagree With?

4min

20.

How to Share Your Work With the World

5min

21.

Pax Fauna: How to Communicate Across Big Differences

2min

Eva is a co-founder and Operations Lead of Pax Fauna, a nonprofit that seeks to revitalize the grassroots animal advocacy movement through conducting original research on messaging, strategy, and culture.

In this episode, we discuss Pax Fauna’s 18-month narrative research project where they conducted over 100 hours of interviews with 200 meat-eating Americans, along with analysing hundreds of academic papers and running their own large-scale public opinion polling.

In addition, we also speak about the importance of work to shift societal norms, Eva’s experience within Direct Action Everywhere and Pax Fauna’s upcoming work on ballot initiatives.

Relevant links to things mentioned throughout the show:

Pax Fauna's narrative research
Pax Fauna's two-part blog on "Welfare vs Abolitionism" is obsolete - Part 1 and Part 2
An overview (by Pax Fauna) on Direct Action Everywhere's recent acquittal of animal rights activists who rescued pigs (see also coverage in The Intercept).
A Vox article on another open-rescue acquittal, who rescued factory-farmed chickens from Foster Farms.

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