

Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public
7 snips Apr 28, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Introduction
00:00 • 2min
Paxfauna: A Radical Animal Rights Campaign
02:22 • 4min
How to Collect Signatures for a Ballot Initiative in Oregon
06:29 • 1min
The Influence of Direct Action Everywhere on Paxfone
07:51 • 6min
The Future of Open Rescue
13:44 • 4min
The Future of Not Using Animals
17:29 • 4min
The Media Opposition to Animals Used for Food
21:17 • 2min
The Importance of Focus Groups in Message Testing
23:35 • 5min
The Importance of Non Exaggerated Statistics in Education
28:08 • 2min
The Disagreement Between Vegans and Vegans
29:41 • 5min
The Effects of Animal Messaging on Misfits
34:16 • 2min
How to Get Organizations to Listen to Research and Put It Into Practice
36:38 • 2min
The Importance of Respecting Other Cultures
38:16 • 5min
Taxana's Plan to Run Two Ballot Initiatives in Denver Colorado
42:49 • 5min
How the Research Affects Your Communication Strategy
48:00 • 2min
The Benefits of a System Frame for the Movement
49:31 • 2min
How to Scale a Slaughterhouse Ban in Denver
51:29 • 4min
Building a Strong Volunteer Apparatus That Can Scale
55:17 • 3min
What Do You Think Most Animal Advocates Would Disagree With?
57:58 • 4min
How to Share Your Work With the World
01:01:39 • 5min
Pax Fauna: How to Communicate Across Big Differences
01:07:09 • 2min