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5min chapter
Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public
How I Learned to Love Shrimp
The Importance of Respecting Other Cultures
A lot of people have a concern for culture and wanting to preserve not just like American culture but this sense of you know if I were from somewhere else. A lot of times the health-focused messages would feel like they were conflicting it would feel like wait you said this was about animals earlier and now you're talking about health. People can really think about health as something that's based on their personal choice, so climate and animal focus messages seem to be easier to frame in that way.
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