Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public
How I Learned to Love Shrimp
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How the Research Affects Your Communication Strategy
Research is still ongoing to determine what messages will work best. We've tested these kind of half gory images right the kind of disgusting images of of a bird who's just post slaughter. I want to test some messages around likekind of sad images like the a picture of a lamb who is in a slaughter trap not quite gory but not something we've tested before. So it's yeah definitely important to us that our messages kind of it's not just extrapolation but we're doing as much as we can as much as possible for this campaign.
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