AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public
How I Learned to Love Shrimp
How the Research Affects Your Communication Strategy
Research is still ongoing to determine what messages will work best. We've tested these kind of half gory images right the kind of disgusting images of of a bird who's just post slaughter. I want to test some messages around likekind of sad images like the a picture of a lamb who is in a slaughter trap not quite gory but not something we've tested before. So it's yeah definitely important to us that our messages kind of it's not just extrapolation but we're doing as much as we can as much as possible for this campaign.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode