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5min chapter
Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public
How I Learned to Love Shrimp
The Importance of Focus Groups in Message Testing
focus groups really kind of up the difficulty level in that way by letting people remind each other what they what the what the dominant narrative frames are it's just much more realistic right. In reality if you have a bow initiative you're saying one thing and opposition is saying something else so you want message like robust to being like the counter message of the animal ag lobby in this case being like no actually remember these people like lying to you whatever things they want to say.
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