Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public
How I Learned to Love Shrimp
The Benefits of a System Frame for the Movement
In terms of the movement adopting the research to what extent is it useful for say most organizations pivot and we stop using the gory imagery. Do you think there's a threshold of the say we all move to that kind of messaging and communication strategy do we lose out on some diversification are we losing out on some people who maybe would respond to the more graphic imagery? Well anecdotally we definitely know ourselves and we know people who have gotten involved in the movement and we've gotten involved in all different ways so if you know I can definitely see there being a valued university and I definitely can't see a world where we're not still using some of that messages.
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