How I Learned to Love Shrimp cover image

Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public

How I Learned to Love Shrimp

CHAPTER

The Future of Not Using Animals

Pax Fauna has this goal of reversing the cultural norm of eating animals and we have this idea that we want to find kind of best practices around the messaging of the movement. I think that there are a lot of people out there right now who really really want to get involved in the movement and just don't know what would be a good use at their time so they're frozen about it. What we'd really like is to have have a good idea to invite people to be involved in and to have something that is is actually a meaningful contribution that that anyone can make which in turn can kind of politicize the issue for the public.

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