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2min chapter
Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public
How I Learned to Love Shrimp
The Importance of Non Exaggerated Statistics in Education
Participants tended to already know what was they already had like quite a bit of familiarity with the horrors of the industry. Participants seemed very very sensitive to exaggeration that if we said if we used say you know there's a range we don't quite know what the exact proportion of greenhouse gas emissions is in the world from animal agriculture people found it more believable and important. People seem to respond better when provided with some kind of number in in a message can be helpful.
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