Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public
How I Learned to Love Shrimp
The Media Opposition to Animals Used for Food
We asked a lot of open-ended questions like what what comes to mind when you think about animals used for food after kind of getting this this sense that the purpose of the interviews was just wanting to map like what's already going on. We found them through we advertised kind of a paid survey paid paid interview opportunity on different places where those kinds of things are advertised and also our focus groups they came later so because of that it wasn't it wasn't like a representative panel of the U.S. It leaned interviews leaned a little bit liberal a little bit young and then in the focus groups we actually intentionally excluded a conservatives so that leaned even more liberal in focus groups.
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