

#5470
Mentioned in 8 episodes
For the Culture
The Power Behind What We Buy, What We Do, and Who We Want to Be
Book • 2023
In "For the Culture," Marcus Collins explores the profound influence of culture on our choices, actions, and identities.
He delves into how cultural forces shape our purchasing decisions, career paths, and even our relationships.
Collins examines the interplay between personal beliefs, cultural norms, and brand marketing, revealing how companies can leverage cultural understanding to achieve success.
The book offers practical strategies for individuals and organizations to navigate the complexities of culture and harness its power for positive impact.
It's a valuable resource for anyone seeking to understand the cultural landscape and its impact on various aspects of life.
He delves into how cultural forces shape our purchasing decisions, career paths, and even our relationships.
Collins examines the interplay between personal beliefs, cultural norms, and brand marketing, revealing how companies can leverage cultural understanding to achieve success.
The book offers practical strategies for individuals and organizations to navigate the complexities of culture and harness its power for positive impact.
It's a valuable resource for anyone seeking to understand the cultural landscape and its impact on various aspects of life.
Mentioned by















Mentioned in 8 episodes
Mentioned by
Michael Chernow as a book he is currently reading, offering insights into marketing and culture.


195 snips
Michael Chernow Is A Creature Of Habit: A Story of Sobriety, Resilience & Redemption
Mentioned by
Dave Stachowiak as a book that connects deeply on a human level, focusing on the human element of marketing and influence.


17 snips
664: The Reason People Make Buying Decisions, with Marcus Collins
Mentioned by Tanya as the book
Marcus Collins wrote, discussing the evolution of brand and cultural influence.


14 snips
The Power Behind What We Buy, What We Do, and Who We Want to Be | Marcus Collins
Mentioned by Kaihan Krippendorff as a best-selling book that dives deep into the impact of culture on consumption and how businesses can leverage this to influence behaviors.

#131—Marcus Collins: Culture: The Hidden Force Shaping Behavior and Belonging
Mentioned by Jessi Hempel as a book exploring the intersection of culture, identity, and consumer behavior.

Dr. Marcus Collins on Navigating Polarization with Conviction, Empathy, and Purpose