#3438

Mentioned in 8 episodes

For the Culture

The Power Behind What We Buy, What We Do, and Who We Want to Be

Book • 2023

In "For the Culture," Marcus Collins explores the profound influence of culture on our choices, actions, and identities.

He delves into how cultural forces shape our purchasing decisions, career paths, and even our relationships.

Collins examines the interplay between personal beliefs, cultural norms, and brand marketing, revealing how companies can leverage cultural understanding to achieve success.

The book offers practical strategies for individuals and organizations to navigate the complexities of culture and harness its power for positive impact.

It's a valuable resource for anyone seeking to understand the cultural landscape and its impact on various aspects of life.

Mentioned by

Michael Chernow

Dave Stachowiak

Kaihan Krippendorff

Fergus O'Carroll

Mentioned in 8 episodes

Mentioned by

Michael Chernow

as a book he is currently reading, offering insights into marketing and culture.

Michael Chernow Is A Creature Of Habit: A Story of Sobriety, Resilience & Redemption

Mentioned by

Fergus O'Carroll

as the author of "For the Culture", and discussed by the panel.

Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay)

Mentioned by

Scott Galloway

as the subject of the podcast episode and author of the book.

Conversation with Marcus Collins — The Power Behind What We Buy, What We Do, and Who We Want to Be

Mentioned by

Dave Stachowiak

as a book that connects deeply on a human level, focusing on the human element of marketing and influence.

664: The Reason People Make Buying Decisions, with Marcus Collins

Mentioned by

Damon Klotz

as the guest of the podcast episode.

Dr. Marcus Collins on why culture is a cheat code for success

Recommended by

Melina Palmer

for its insights into cultural relevance and brand messaging.

Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You

Mentioned by Tanya as the book

Marcus Collins

wrote, discussing the evolution of brand and cultural influence.

The Power Behind What We Buy, What We Do, and Who We Want to Be | Marcus Collins

Mentioned by

Kaihan Krippendorff

as a best-selling book that dives deep into the impact of culture on consumption and how businesses can leverage this to influence behaviors.

#131—Marcus Collins: Culture: The Hidden Force Shaping Behavior and Belonging

Mentioned by

Jessi Hempel

as a book exploring the intersection of culture, identity, and consumer behavior.

Dr. Marcus Collins on Navigating Polarization with Conviction, Empathy, and Purpose

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