On Strategy Showcase Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay)
27 snips
Mar 30, 2025 
Marcus Collins, a marketing professor and author, Gareth Kay, a partner at The Intangibles, and Suzanne Powers, founder of Powers Creativity, discuss their transitions from agency life to new ventures. They share personal stories about navigating career changes and the creativity required to thrive outside traditional roles. The conversation touches on the importance of mentorship, the evolution of marketing strategies, and enhancing client-agency relationships. Insights on team dynamics and the emotional journey of collaboration also provide valuable lessons for professionals in the industry.
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Suzanne's Unconventional Path
- Suzanne Powers's diverse background includes preschool teaching, entertainment PR, and retail marketing.
- Her entry into advertising was unconventional, submitting a shoe-shaped CV to Lord Dentsu and Partners.
Research vs. Planning
- Many US planners began as researchers, potentially hindering a true understanding of planning.
- This research focus might have misrepresented planning's core purpose of driving behavioral change.
Marcus's Diverse Journey
- Marcus Collins's background spans engineering, music (including working with Beyoncé), and advertising.
- He transitioned from account management to strategy after leading a diverse team at Translation.
