On Strategy Showcase
Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay)
Mar 30, 2025
Marcus Collins, a marketing professor and author, Gareth Kay, a partner at The Intangibles, and Suzanne Powers, founder of Powers Creativity, discuss their transitions from agency life to new ventures. They share personal stories about navigating career changes and the creativity required to thrive outside traditional roles. The conversation touches on the importance of mentorship, the evolution of marketing strategies, and enhancing client-agency relationships. Insights on team dynamics and the emotional journey of collaboration also provide valuable lessons for professionals in the industry.
01:02:54
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Quick takeaways
- Embracing ambiguity can lead to innovative solutions in marketing, encouraging strategists to explore uncharted complexities for growth.
- Transitioning from agency life requires reflection on personal goals, viewing agency roles as vital learning experiences rather than final destinations.
Deep dives
The Journey of Embracing Ambiguity
Embracing ambiguity within organizations can lead to innovative solutions that are often overlooked. The conversation highlights that in the world of marketing and strategy, it's the gray areas—those ambiguous challenges—that often hold the most potential for creative development. Planners are encouraged to gravitate towards these complexities rather than stick to clear-cut problems, as the latter have been explored thoroughly before. By navigating these uncharted waters, strategists can discover interesting insights that provide unique opportunities for growth and transformation.
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