Gareth Kay

Marcus Collins, a marketing professor and author, Gareth Kay, a partner at The Intangibles, and Suzanne Powers, founder of Powers Creativity, discuss their transitions from agency life to new ventures. They share personal stories about navigating career changes and the creativity required to thrive outside traditional roles. The conversation touches on the importance of mentorship, the evolution of marketing strategies, and enhancing client-agency relationships. Insights on team dynamics and the emotional journey of collaboration also provide valuable lessons for professionals in the industry.

Gareth Kay, a Partner at The Intangibles and a veteran in the creative industry, shares insights on leveraging intangible assets for brand success. He emphasizes problem-finding over problem-solving and the significance of brand behavior over mere storytelling. The conversation highlights the challenges brands face in the age of AI and the importance of crafting positive narratives. Gareth also discusses the macroeconomic forces influencing businesses today and how collaboration can unlock immense value. His extensive experience provides a fresh perspective on modern brand strategy.