Suzanne Powers
Founder and CEO of Powers Creativity. Former president and chief strategy officer at McCann Worldgroup, known for her work in modernizing and boosting creative output.
Best podcasts with Suzanne Powers
Ranked by the Snipd community
27 snips
Mar 30, 2025 • 1h 3min
Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay)
Marcus Collins, a marketing professor and author, Gareth Kay, a partner at The Intangibles, and Suzanne Powers, founder of Powers Creativity, discuss their transitions from agency life to new ventures. They share personal stories about navigating career changes and the creativity required to thrive outside traditional roles. The conversation touches on the importance of mentorship, the evolution of marketing strategies, and enhancing client-agency relationships. Insights on team dynamics and the emotional journey of collaboration also provide valuable lessons for professionals in the industry.
Aug 22, 2024 • 39min
What Nike's Performance Marketing Strategy Tells Us About Effectiveness
Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity, dive into Nike's journey in performance marketing. They explore the intricate balance between brand building and direct-to-consumer strategies, highlighting failures and successes. The conversation touches on the importance of retail feedback and cohesive marketing strategies for brand consistency. They also discuss Nike's evolving messaging, contrasting its inclusive past with a more selective branding approach, revealing deeper cultural influences at play.
