Suzanne Powers

Marcus Collins, a marketing professor and author, Gareth Kay, a partner at The Intangibles, and Suzanne Powers, founder of Powers Creativity, discuss their transitions from agency life to new ventures. They share personal stories about navigating career changes and the creativity required to thrive outside traditional roles. The conversation touches on the importance of mentorship, the evolution of marketing strategies, and enhancing client-agency relationships. Insights on team dynamics and the emotional journey of collaboration also provide valuable lessons for professionals in the industry.

Join Faris Yakob, an independent strategist and author, Tom Morton, founder of Narratory Capital, and Suzanne Powers, creator of All And, as they explore the shift towards indie strategy practices. They discuss their motivations for leaving traditional agencies, how they're reshaping business models, and the creative collaborations that drive unique brand offerings. The trio emphasizes the need for innovation in marketing strategies, tackling challenges in transitioning roles, and the power of community in enhancing creativity.

Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity, dive into Nike's journey in performance marketing. They explore the intricate balance between brand building and direct-to-consumer strategies, highlighting failures and successes. The conversation touches on the importance of retail feedback and cohesive marketing strategies for brand consistency. They also discuss Nike's evolving messaging, contrasting its inclusive past with a more selective branding approach, revealing deeper cultural influences at play.