Marcus Collins

Marcus Collins, an award-winning marketer and former digital strategist for Beyoncé, dives into the intricate relationship between culture and consumer behavior. He emphasizes that "social media is people," and discusses how understanding this can transform marketing strategies. Collins explores the importance of purpose in advertising, showcasing how brands like Patagonia leverage cultural convictions to resonate deeply with consumers. He also examines the interplay between culture and politics, shedding light on hyperpolarization and decision-making.