The Prof G Pod with Scott Galloway Conversation with Marcus Collins — The Power Behind What We Buy, What We Do, and Who We Want to Be
21 snips
Aug 31, 2023 
Marcus Collins, head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing, dives into his book, "FOR THE CULTURE." He explores how culture influences consumer behavior and identity. The conversation highlights the polarizing effects of technology on society and the decline of traditional advertising in favor of data-driven approaches. Collins also addresses the need for diversity in leadership within marketing, advocating for equitable practices that foster inclusivity and understanding.
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Culture's Influence
- Culture is a system of conventions and expectations that define group identity and behavior.
- It influences consumption, affiliations, beliefs, and nearly every aspect of social life.
Context Shapes Individuals
- Individuals are heavily influenced by their cultural context, shaping their beliefs and actions.
- Scott Galloway believes that cultural context significantly impacts people's choices.
Culture as a System
- Culture is a system of systems, starting with identity and encompassing beliefs, behaviors, and expressions.
- Cultural practices are constantly evolving due to technological advancements and changing societal norms.
