Conversation with Marcus Collins — The Power Behind What We Buy, What We Do, and Who We Want to Be
The Prof G Pod with Scott Galloway
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Evolving Advertising: A New Era
This chapter explores the shifting dynamics of the advertising industry, emphasizing the declining role of traditional agencies amid the rise of tech giants like Google and Meta. It encourages aspiring marketers to rethink their approaches and understand consumer behavior in a landscape rich with data but often lacking true engagement.
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