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Conversation with Marcus Collins — The Power Behind What We Buy, What We Do, and Who We Want to Be

The Prof G Pod with Scott Galloway

CHAPTER

Culture's Impact on Consumer Behavior

This chapter explores the significant role of culture in shaping consumer behavior and identity, examining how beliefs and social affiliations influence daily actions. It highlights the dynamic interplay between culture and technology, discussing both the positive and negative effects of social media on contemporary societal norms and brand engagement.

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