Say What They Can't Unhear

This book by Tamsen Webster focuses on creating lasting change in organizations, markets, and individual lives.

It introduces nine 'persuasion proverbs' that outline the behavioral, cognitive, and psychological principles necessary for sustained action.

Webster challenges conventional change management methods and offers a powerful alternative to standard tactics of influence and persuasion.

The book is designed to help leaders transform lukewarm prospects into passionate believers by aligning their approach with the forces that sustain change, rather than relying on manipulative or short-term strategies.