How Stories Happen with Jay Acunzo
The elements of stronger messages & how to say what they can’t unhear, with Tamsen Webster, message designer
Mar 14, 2025
In this discussion, Tamsen Webster, a pioneering messaging strategist and author of 'Find Your Red Thread', shares her expertise on crafting powerful messages. She emphasizes the importance of understanding audience needs and the structural elements of storytelling to inspire action. Tamsen reveals her favorite tagline and illustrates how effective messaging is akin to baking a well-constructed house. The conversation also covers overcoming communication gaps and the significance of strong conclusions to foster trust and engagement.
47:36
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Quick takeaways
- Effective message design hinges on understanding audience perspectives and crafting narratives that resonate with their existing beliefs.
- Inspiring change through storytelling requires framing ideas as attainable solutions while emphasizing the rationale and practical steps involved.
Deep dives
Understanding the Role of Message Design
Message design plays a crucial role in effective communication, especially when it comes to storytelling in a professional context. It involves structuring ideas clearly and persuasively, ensuring that the message resonates with the audience. The process starts with identifying the core ideas and arguments that need to be communicated, which are built upon a foundation of understanding and shared beliefs with the audience. Without a solid foundation, even the most eloquently crafted narrative may fail to engage listeners or inspire action.
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