In this book, Phil M. Jones shares his expertise on the importance of choosing the right words at the right time to influence outcomes. He delivers what he calls ‘Magic Words’ and provides precise examples of how to use them to enhance communication skills. The book is applicable to various situations, including business, sales, and personal interactions, and emphasizes the role of words in shaping favorable outcomes. Jones draws from his extensive experience in training people across the globe to demystify the art of effective communication.
This book by Tamsen Webster provides a step-by-step process to make big ideas compelling and actionable. It introduces the concept of the 'Red Thread,' which is the throughline that connects an idea to the audience's problems and solutions, making it tangible and actionable. The book helps readers build a story around their idea using elements such as Goal, Problem, Truth, Change, and Action. This approach is designed to guide audiences through the maze of ideas and options, inspiring them to take action. Webster draws from her extensive experience in marketing, TEDx events, and working with major organizations to provide practical strategies for delivering memorable presentations, keynotes, marketing campaigns, and more.
This book by Tamsen Webster focuses on creating lasting change in organizations, markets, and individual lives. It introduces nine 'persuasion proverbs' that outline the behavioral, cognitive, and psychological principles necessary for sustained action. Webster challenges conventional change management methods and offers a powerful alternative to standard tactics of influence and persuasion. The book is designed to help leaders transform lukewarm prospects into passionate believers by aligning their approach with the forces that sustain change, rather than relying on manipulative or short-term strategies.
This episode, we do something a bit different. I’m joined by the brilliant messaging strategist and pioneer of the message design industry, Tamsen Webster! We fully nerd out on crafting messaging and the elements that help you create stronger speeches, better stories, and a more effective message for your entire platform.
Tamsen in not only a leader in the field of message design, she’s also the author of two revolutionary books: Find Your Red Thread and Say What They Can’t Unhear. She’s been named to the Thinkers50 Radar, spent over 10 years as an Idea Strategist for TEDx events, and continues to be a sought-after speaker and consultant helping her clients design messages that create large-scale change.
Tamsen understands the mechanics and structure of how to motivate readers, audiences, and listeners toward action. In this episode, we get into the nitty gritty of her favorite tagline (and why), what Aristotle has to teach us about story, and why story is an argument (and how to win it). We also break down what it takes to create a powerful message by examining the beats of the argument you need to address, from the foundation to the framing to the finishing. Can you communicate to get buy-in?
Connect with Tamsen on her website, instagram, and Linkedin
Grab a copy of Tamsen’s books
***
IMPROVE YOUR SPEAKING + STORYTELLING:
Subscribe to my newsletter and learn more about me at jayacunzo.com
Work with me one-on-one: jayacunzo.com/services
Book me to speak: jayacunzo.com/keynotes
***
CONNECT:
Follow me on LinkedIn, Instagram, or Bluesky
This episode was produced by Ilana Nevins
Cover art designed by Blake Ink
***
ABOUT ME:
I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.
With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.
After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.
I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.
***
SUPPORT THE SHOW:
Leave a review on Apple Podcasts
Leave a rating on Spotify
How Stories Happen with Jay Acunzo 
