Tamsen Webster

In this discussion, Tamsen Webster, a pioneering messaging strategist and author of 'Find Your Red Thread', shares her expertise on crafting powerful messages. She emphasizes the importance of understanding audience needs and the structural elements of storytelling to inspire action. Tamsen reveals her favorite tagline and illustrates how effective messaging is akin to baking a well-constructed house. The conversation also covers overcoming communication gaps and the significance of strong conclusions to foster trust and engagement.

Tamsen Webster, a change philosopher and author of "Say What They Can't Unhear," shares her insights on how to achieve lasting transformational change. She emphasizes the importance of aligning core beliefs with desired identities to foster sustainable growth. Tamsen discusses her personal journey overcoming panic disorder and the power of narrative in driving meaningful change. Listeners learn how to recognize disorienting dilemmas and create supportive environments that make lasting behaviors achievable. Tune in for a fresh perspective on change!

Tamsen Webster, a consultant and author known for helping leaders enact large-scale change, dives into the art of communication in driving transformation. She discusses her book, highlighting the distinction between informing and persuading to inspire action. Tamsen shares her personal journey through anxiety, showcasing how it fuels her passion for change. She categorizes stakeholders into four groups, emphasizing tailored communication strategies. Practical tips for effective messaging make this conversation both insightful and actionable.

Tamsen Webster, a message designer and founder of the Message Design Institute, shares her expertise in communicating change effectively. She discusses the psychological barriers to embracing change, highlighting concepts like loss aversion and self-concept. Tamsen emphasizes the importance of understanding audience beliefs and introducing practical techniques like the 'five whys' for better messaging. She also tackles 'leadership dread disorder' and offers strategies for fostering buy-in from teams, underscoring the critical role of effective communication in driving innovation.

Tamsen Webster, a seasoned message designer with 25 years in marketing, shares her expertise on effective communication. She discusses how personal lenses affect interpretations and reveals four listener categories: actives, ambivalence, indifference, and antagonists. Drawing on the Theranos scandal, Tamsen highlights the role of core beliefs in shaping perceptions. She emphasizes that to inspire change, messages should resonate with the audience's existing beliefs and be structured to facilitate layered transformations over time.

In this engaging discussion, Tamsen Webster, author of "Find Your Red Thread" and founder of the Message Design Institute, shares her expertise on crafting memorable messages. She delves into the importance of storytelling, revealing the five elements of the Red Thread framework that leaders use to drive action. Tamsen highlights how truth can be more impactful than mere facts, the role of empathy in communication, and techniques for tailoring messages to various audiences. Her insights are perfect for anyone looking to connect and inspire.

Tamsen Webster, an expert in change and author of "Say What They Can't Unhear," shares her insights on creating transformational change in agencies. She discusses how understanding human behavior can enhance communication and foster acceptance. Tamsen emphasizes shifting from pain-driven motivation to more sustainable, empathetic strategies. She also introduces nine core principles for actionable change and the necessity of aligning changes with team beliefs and individual self-concepts, providing practical tools for lasting impact.

If you want your viewers on YouTube to take action because of content they watched from you, it will only happen because you elicit an emotion from your viewer. The bigger, the deeper the emotion, the bigger action they'll take. In this episode we talk about this on a brand level - getting someone to subscribe and watch more -- but also on a specific level that you can use in each video if you want. A few months ago I heard Tamsen Webster speak at a conference about this topic and thought, "I need to get her on a podcast episode to talk more about this. This is fantastic and so helpful." Tamsen is a message strategist, speaker and author and, thankfully, she agreed to be interviewed for our podcast! LINKS MENTIONED IN THIS EPISODE Find out more about Tamsen on her website here: https://tamsenwebster.com/ Check out Tamsen's book, "Find Your Red Thread: Make Your Big Ideas Irresistible." https://amzn.to/3mNUx0f (affiliate) JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators

Tamsen Webster, a persuasion and storytelling expert and author of "Say What They Can't Unhear," dives into the science of influence. She discusses how to craft stories that resonate with audience beliefs, transforming traditional arguments into emotionally compelling messages. Tamsen shares techniques for achieving rapid agreement in discussions and highlights the importance of cognitive empathy and identity in building trust. This engaging conversation reveals how introverted leaders can leverage their strengths to enhance communication and influence.

Tamsen Webster, a message designer and author known for her work with leaders on large-scale change, shares her insights into impactful communication. She emphasizes the power of storytelling in marketing and introduces the 'Red Thread' concept, essential for conveying transformation. Tamsen also discusses the importance of compassionate communication to foster sustainable behavioral change, moving beyond traditional tactics. Notably, she advocates for democratizing message design skills, making effective communication accessible to everyone.