EP 471: How agency owners can be more effective in creating transformational change with Tamsen Webster

14 snips

Oct 14, 2024

Tamsen Webster, an expert in change and author of "Say What They Can't Unhear," shares her insights on creating transformational change in agencies. She discusses how understanding human behavior can enhance communication and foster acceptance. Tamsen emphasizes shifting from pain-driven motivation to more sustainable, empathetic strategies. She also introduces nine core principles for actionable change and the necessity of aligning changes with team beliefs and individual self-concepts, providing practical tools for lasting impact.

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Intro

00:00 • 4min

Transformational Change in Agencies

03:54 • 22min

Rethinking Client Motivation: Beyond Pain as a Change Driver

25:45 • 3min

Transforming Pain into Progress

28:55 • 13min

Navigating Transformational Change: A Flexible Approach to Learning

41:42 • 3min

Mastering Message Design Principles

44:34 • 5min

Wrapping Up with Actionable Insights

49:46 • 3min

As agency owners, we’re perpetual change-makers, striving to affect real and sustained transformation not just in our clients’ lives, but also in our own. But as we all know, creating transformational, lasting change within the agency can be an uphill battle.

Humans are hardwired to resist change because it can feel unsafe. So when we want to change our day-to-day operations, revise a strategy with a client, or even get a prospective client to say yes to something unfamiliar to them, it can be tough to find a way to get that “yes” we so badly want to hear.

Our guest this week, Tamsen Webster, is an expert in change. She joined me to dive into how we can be more effective in creating transformational change by understanding the principles that guide human behavior. We explore how traditional advice often falls short, leading Tamsen to write her book, which shares effective change strategies into actionable insights for the agency world.

If you’re an agency owner looking for practical advice on how to communicate more effectively and make real, lasting changes — both for your clients and within your own team — you’re in the right place. So, grab a notebook, listen closely, and get ready to start making changes that actually stick.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

The missing link for agency owners in making transformational change
Why behavioral economics and psychology are harder in business than in interpersonal relationships
Creating long-term, lasting change over quick fixes
The “why” behind how people approach change matters
Why people have to agree with the “why” and the “how” when presenting a change
We can’t want the change more than they do
Why pain and stress isn’t a good change motivator for long-term, lasting change
How to go after a committed yes over a quick yes