Build a Better Agency Podcast
EP 471: How agency owners can be more effective in creating transformational change with Tamsen Webster
Oct 14, 2024
Tamsen Webster, an expert in change and author of "Say What They Can't Unhear," shares her insights on creating transformational change in agencies. She discusses how understanding human behavior can enhance communication and foster acceptance. Tamsen emphasizes shifting from pain-driven motivation to more sustainable, empathetic strategies. She also introduces nine core principles for actionable change and the necessity of aligning changes with team beliefs and individual self-concepts, providing practical tools for lasting impact.
52:28
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Quick takeaways
- Effective transformational change requires agencies to align messaging with clients' existing beliefs and values to minimize resistance.
- Understanding human resistance to change is crucial, as it often stems from fear of loss and risk rather than change itself.
Deep dives
The Role of Change Agents
Agency professionals function as change agents, inspiring clients and consumers to alter their perceptions about products and services. The core responsibility is to facilitate transformation through effective messaging and targeted media strategies. Achieving meaningful change requires a deep understanding of the audience and an ability to create impactful communication that resonates with their needs. Ultimately, the depth of influence agencies wield hinges on their commitment to driving genuine transformations for their clients.
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