Tamsen Webster, a consultant and author known for helping leaders enact large-scale change, dives into the art of communication in driving transformation. She discusses her book, highlighting the distinction between informing and persuading to inspire action. Tamsen shares her personal journey through anxiety, showcasing how it fuels her passion for change. She categorizes stakeholders into four groups, emphasizing tailored communication strategies. Practical tips for effective messaging make this conversation both insightful and actionable.