The Informed Life Tamsen Webster on Communicating Change
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Sep 22, 2024 Tamsen Webster, a consultant and author known for helping leaders enact large-scale change, dives into the art of communication in driving transformation. She discusses her book, highlighting the distinction between informing and persuading to inspire action. Tamsen shares her personal journey through anxiety, showcasing how it fuels her passion for change. She categorizes stakeholders into four groups, emphasizing tailored communication strategies. Practical tips for effective messaging make this conversation both insightful and actionable.
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Persuasion Drives Change
- Persuasion differs from regular language use because it aims to achieve action or change.
- It seeks a transformation, not just an expansion of knowledge.
Digital Transformation Example
- Jorge Arango describes working with a client undergoing digital transformation.
- He observed entrenched habits and a need for change, mirroring Webster's framework.
Stakeholder Types
- Tamsen Webster's stakeholder framework includes Actives, Antagonists, Indifferent, and Ambivalent.
- Understanding these types helps tailor communication for driving change.