The Informed Life
Tamsen Webster on Communicating Change
Sep 22, 2024
Tamsen Webster, a consultant and author known for helping leaders enact large-scale change, dives into the art of communication in driving transformation. She discusses her book, highlighting the distinction between informing and persuading to inspire action. Tamsen shares her personal journey through anxiety, showcasing how it fuels her passion for change. She categorizes stakeholders into four groups, emphasizing tailored communication strategies. Practical tips for effective messaging make this conversation both insightful and actionable.
39:52
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Effective communication is essential for driving transformational change, yet it's often overlooked in many professional fields.
- Understanding stakeholder readiness is crucial for tailored persuasion strategies, as each type requires a unique engagement approach.
Deep dives
The Role of a Message Designer
A message designer focuses on crafting persuasive communication that facilitates transformational change. This role involves collaborative efforts to help clients articulate their goals and clear messages effectively. The process often includes developing frameworks and principles that simplify complex ideas, making them accessible to diverse audiences. Tamsin Webster emphasizes that effective communication is a crucial skill not currently taught in many professional domains, including marketing and law.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
