Best of 2024: Tamsen Webster | Say What they Can't Unhear

Dec 6, 2024

Join Tamsen Webster, author and expert in communication, as she reveals the secrets behind impactful messaging that drives change. She discusses the art of aligning messages with audience needs and the transformative power of clarity in communication. Tamsen shares her insights on overcoming resistance to change, emphasizing tailored approaches to foster genuine connections. Discover how cognitive dissonance influences behavior and the unique relationship between creativity and AI, encouraging listeners to view technology as a collaborative partner.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ANECDOTE

High School Groups

Tamsen Webster was part of both the arts and sports groups in high school.
This cross-sectional experience shaped her career as a "translator" between different groups.

INSIGHT

Theater and Expression

Theater creates a strong bond because it offers an outlet for unbridled expression.
It allows individuals to explore different roles and express themselves fully.

INSIGHT

Book's Impetus

Tamsen Webster's book, "Say What They Can't Unhear," focuses on crafting impactful messages.
It explores long-term change, going beyond initial agreement and avoiding manipulation.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Exactly what to say

The Magic Words for Influence and Impact

Phil M Jones

In this book, Phil M. Jones shares his expertise on the importance of choosing the right words at the right time to influence outcomes. He delivers what he calls ‘Magic Words’ and provides precise examples of how to use them to enhance communication skills. The book is applicable to various situations, including business, sales, and personal interactions, and emphasizes the role of words in shaping favorable outcomes. Jones draws from his extensive experience in training people across the globe to demystify the art of effective communication.

Find Your Red Thread

Make Your Big Ideas Irresistible

Tamsen Webster

This book by Tamsen Webster provides a step-by-step process to make big ideas compelling and actionable. It introduces the concept of the 'Red Thread,' which is the throughline that connects an idea to the audience's problems and solutions, making it tangible and actionable. The book helps readers build a story around their idea using elements such as Goal, Problem, Truth, Change, and Action. This approach is designed to guide audiences through the maze of ideas and options, inspiring them to take action. Webster draws from her extensive experience in marketing, TEDx events, and working with major organizations to provide practical strategies for delivering memorable presentations, keynotes, marketing campaigns, and more.

Say What They Can't Unhear

The 9 Principles of Lasting Change

Tamsen Webster

This book by Tamsen Webster focuses on creating lasting change in organizations, markets, and individual lives. It introduces nine 'persuasion proverbs' that outline the behavioral, cognitive, and psychological principles necessary for sustained action. Webster challenges conventional change management methods and offers a powerful alternative to standard tactics of influence and persuasion. The book is designed to help leaders transform lukewarm prospects into passionate believers by aligning their approach with the forces that sustain change, rather than relying on manipulative or short-term strategies.