Best of 2024: Tamsen Webster | Say What they Can't Unhear
The Unmistakable Creative Podcast
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Navigating Change Through Cognitive Dissonance
This chapter explores cognitive dissonance's role in prompting individuals to align new beliefs with existing ones, facilitating profound personal change. It emphasizes effective messaging strategies in marketing, illustrating how understanding consumer needs can lead to innovative and meaningful communication that resonates with distinct personal narratives.
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