17min chapter

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Best of 2024: Tamsen Webster | Say What they Can't Unhear

The Unmistakable Creative Podcast

CHAPTER

Navigating Resistance to Change

This chapter explores the common fears and hesitations individuals face when confronted with change. It emphasizes the necessity of aligning new ideas with audience goals to foster openness and engagement, while also addressing the importance of simplifying communication. By understanding different audience segments and tailoring messaging accordingly, the speakers aim to create impactful connections that overcome resistance.

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