

Scaling Japan Podcast
Tyson Batino
Helping business owners in Japan scale their businesses from $100,000 annually to $10,000,000 and beyond. Everything you need to know from recruitment, marketing, sales, and operations, we got you covered in taking your business to the next level.
Go to scalingyourcompany.com/the-scaling-japan-podcast and listen to experts and people who have scaled companies in Japan share their journeys and tips.
Go to scalingyourcompany.com/the-scaling-japan-podcast and listen to experts and people who have scaled companies in Japan share their journeys and tips.
Episodes
Mentioned books

Jun 19, 2023 • 46min
Episode 45: Japanese Business Culture with Rochelle Kopp
In this episode of the Scaling Japan Podcast, we are delighted to be joined by Rochelle Kopp. She is the founder and managing principal of Japan Intercultural Consulting and serves as a independent board director at MS&AD Insurance and Lightworks Corporation. As a renowned expert in Japan, she will be sharing her knowledge on Japanese business culture.
Links from Guest Appearance
LinkedIn
Twitter
Japan Intercultural Consulting
Links to Additional Resources
Japan Intercultural Consulting - Articles
Show Notes
(1:21) Rochelle Kopp's self introduction
(2:28) How are decisions made in a Japanese business
(3:18) What is 'nemawashi'
(4:36) Differences in the approval process
(7:23) How to find the middle ground with mixed employees
(12:24) Tips for foreign managers managing Japanese staff
(15:46) How to develop stronger relationships
(21:18) Why are Japanese people risk adverse
(26:19) How can managers reduce risk aversion among staff
(29:18) Differences in persuasion methods
(34:43) How Japanese companies can move fast once decisions are made
(38:16) Invest over time
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

May 31, 2023 • 45min
Episode 44: Pitch Decks with Schyler Alexandra Cole
In this episode of the Scaling Japan Podcast, we are happy to welcome back Schyler Alexandra Cole, an associate at Incubate Fund and a founder of Startup Co-Creation Community. Be sure to check out our previous episodes together, Episode 40: VCs in Japan and Episode 42: Part 2 VCs in Japan, where we talked about how to better understand what venture capitalists are looking for. Today, Schyler will be sharing her expertise on how to create effective pitch decks.
Links from Guest Appearance
LinkedIn
Incubate Fund KK
Co-Creation Community
Links to Additional Resources
This Week in Startups
What should be on your pitch deck
Show Notes
(1:05) Feedback about previous episodes
(3:07) Main types of pitch decks
(7:12) Red flags to watch out for
(8:26) Pitch decks for investor meetings
(11:25) How to increase your chances of success
(17:04) What VCs look for in a good pitch deck
(18:04) Pitch competitions
(20:14) Keep practicing
(22:18) What to avoid
(26:13) Stating expectations
(30:50) What should be on your pitch deck
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

7 snips
May 23, 2023 • 50min
Episode 43: Part Two of Selling to the Government with Ruth Jarman
In this episode of the Scaling Japan Podcast, we are happy to welcome back Ruth Jarman, the founder and CEO of Jarman International KK. She also sits on the board of Directors as outside Director for KADOKAWA and Fujibo Holdings. In our previous episode together, episode 38, she shared how foreign business owners can build a strong network and form new B2B relationships. Today, Ruth will be covering the ins and outs of budget timelines and contracts when selling to the government.
Links from Guest Appearance
LinkedIn
Jarman International KK
Show Notes
(3:36) Budget timeline for government explained
(6:44) Budget timeline for third tier sub contractors
(8:51) Other possibilities
(11:38) Roles and responsibilities explained
(12:42) Importance of completing the contract
(15:38) Transparency about money is key
(24:24) How to expect the unexpected
(26:39) Tips on recieving a first contract
(30:37) KK vs GK
(33:21) Advice for first time contracts
(36:54) Understanding the flexible points
(38:40) Know your worth
(41:28) How to effectively work in the grey
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

May 14, 2023 • 46min
Episode 42: Part Two of VCs in Japan with Schyler Alexandra Cole
In this episode of the Scaling Japan Podcast, we are happy to welcome back Schyler Alexandra Cole, an associate at Incubate Fund and a founder of Startup Co-Creation Community. Be sure to check out our previous episode together, episode 40: VCs in Japan, where we talked about how to better understand what venture capitalists are looking for. Today, we will be continuing that conversation as well as delving into how to successfully raise money.
Links from Guest Appearance
LinkedIn
Incubate Fund KK
Co-Creation Community
Show Notes
(2:30) Types of companies and business models that VC firms invest in
(4:18) Types of companies that VCs avoid
(5:36) What it means to 'have traction'
(8:24) Early stage capital
(9:49) Understanding founder market fit
(11:03) Working together with a co-founder
(12:19) Reasons why VCs reject companies
(13:35) Understanding the meanings behind key VC language
(18:39) Why things might be lagging in between steps
(19:32) Average investment amount for pre-seed
(20:35) How can a pre-seed founder increases their chances of being funded
(23:11) Espectations of seed stage explained
(23:43) Expectiations of series A explained
(27:21) How to effectively follow up
(30:13) Additional tips
(33:10) Important questions to ask investors
(38:56) Advice for creating great pitch decks
(42:25) Determining valuation in Japan
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

May 2, 2023 • 43min
Episode 41: State of Startups in Japan in 2023 with Tim Romero
In this episode of the Scaling Japan Podcast, we are joined by Tim Romero as he sheds light on the startup ecosystem in Japan. He discusses how the startup ecosystem has developed over the last decade and what are its current and potential future trends. He also mentions what is needed to take the ecosystem even further.
Tim Romero hosts the Disrupting Japan podcast, the original and number one podcast on startups in Japan and he is a pioneer for foreign founders in Japan. His content has helped inspire countless foreign and Japanese entrepreneurs to make the startup journey.
Show Notes
02:30 - Foreigners in Japan have an outsize role to play in the startup ecosystem in Japan
05:57 - Status of Startups in Japan
07:45 - Comparison of Startups in Japan vs the US
08:10 - Positive Trends in Startups in Japan
15:25 - Changes in the startup ecosystem in Japan in the last 5 years
18:55 - Understanding the proper pitch to investors
21:15 - New trends in the Startup ecosystem in Japan in 2023
27:55 - Catalysts of the changes in the startup ecosystem in Japan
29:45 - Current gaps in the Startup ecosystem in Japan
32:40 - Community building for startups for foreigners vs Japanese
38:50 - How to get more Japanese participants for the startup ecosystem
Want to learn more about business scaling in Japan? Subscribe here for LinkedIn newsletter updates on future episodes!
Links from Guest Appearance
Reach out to Tim Romero on Linkedin.
Make sure to check out Disrupting Japan Podcast for more valuable insights on startups in Japan.
Link to additional resource
You can read our article about Creating A Startup in Japan
Guide to Venture Capital in Japan article
Know more about angel investment in Japan with Yuki Shirato
Coaching with Tyson
Looking to take your business to the next level?
Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. He is a resident mentor of the 500 Global Japan program and has helped many seed-series A-level companies in Japan. Visit here to learn how he can help

Apr 25, 2023 • 37min
Episode 40: Part One of VCs in Japan with Schyler Alexandra Cole
In this episode of the Scaling Japan Podcast, we are joined by Schyler Alexandra Cole, an associate at Incubate Fund and a founder of Startup Co-Creation Community. This will be part one of a two part series covering venture capital in Japan. Today's focus will be on how to understand venture capitalists so that you can make a meaningful first impression. Be sure to stay tuned for part two when we delve into how to raise money.
Links from Guest Appearance
LinkedIn
Incubate Fund KK
Links to Additional Resource
Co-Creation Community
Venture Deals by Brad Feld, Jason Mendelson, and Dick Costolo
Pitch Deck post
Show Notes
(1:20) Schyler's self introduction
(5:02) What qualifies as early stage
(5:52) Difference between the seed stages
(6:39) Types of companies that VCs invest in
(8:48) Types of companies that VCs avoid
(10:03) How many companies reach out to Incubate Fund
(12:12) Reaching out to VCs
(15:09) Who to reach out to in the VC team
(18:54) Schyler's experience as a VC
(21:35) Overview of positions in a VC firm
(23:27) Qualities of a good VC candidate
(27:54) How to better engage with VC
(29:10) Advice for foreign entrepreneurs
(30:02) Startup Co-Creation Community
(33:01) Making connections in Japan as a foreign founder
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

Apr 13, 2023 • 38min
Episode 39: Purchasing a Franchise with Ziv Nakajima-Magen
In this episode of the Scaling Japan Podcast, we are excited to be joined by Ziv Nakajima-Magen, the co-founder and partner at Nippon Tradings International and Nippon Bridge. He too is a podcast host, running the Japan Real Estate podcast that offers helpful insights into the property market of Japan. Ziv will be sharing his expertise on the ins and outs of purchasing a franchise in Japan and Japanese franchisor networks.
Links from Guest Appearance
LinkedIn
Nippon Bridge
Japan Real Estate podcast
Show Notes
(1:14) Ziv Nakajima-Magen's self introduction
(7:28) Advantages to doing a franchise
(9:40) People who aren't suitable for franchises
(11:08) Capital aspect of franchises
(13:11) How much do franchises cost
(14:07) Different types of franchises
(16:45) How is marketing supported
(20:18) Key things to look out for when choosing a franchise
(22:19) Role of account manager
(23:43) What makes Japanese franchises different
(29:38) International franchises in Japan
(32:49) Business visa
(34:55) Summary of key points
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

11 snips
Mar 31, 2023 • 45min
Episode 38: Selling to the Government with Ruth Jarman
In this episode of the Scaling Japan Podcast, we are joined by Ruth Jarman, the founder and CEO of Jarman International KK. She also sits on the board of Directors as outside Director for KADOKAWA and Fujibo Holdings. Ruth will be sharing her experience with selling to large entities and the government. She provides great advice on how foreign business owners can build a strong network and form new B2B relationships.
Links from Guest Appearance
LinkedIn
Jarman International Charity Golf Cup
Links to Additional Resources
Mirai no Mori
Visit Kochi Japan
Show Notes
(1:09) Ruth Jarman's self introduction
(4:47) Leading the way in Japan
(7:57) What is an effective proposal
(10:32) How to write an effective proposal
(16:02) Nemawashi explained
(20:53) Litmus test - money
(23:18) Litmus test - people
(26:33) Litmus test - certifications
(29:04) Importance of company address
(35:24) Joining a chamber of commerce
(37:47) Experience with sub-contractor relationships
(42:41) Conducting due diligence
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

Mar 13, 2023 • 44min
Episode 37: Types of Sales Frameworks in Japan with Evan Burkosky
In this episode of the Scaling Japan Podcast, we are joined once again by Evan Burkosky. He is an expert on marketing and sales in Japan, angel investor, startup advisor, and the head of Enterprise Digital Marketing at TechnoPro, a publicly traded company on the Tokyo stock exchange. Today, Evan will be sharing his experience with applying different sales methodologies and frameworks in Japan.
Links from Guest Appearance
LinkedIn
Startup/DX Advisor
Links to Additional Resources
Predictable Revenue
Episode 35: Marketing and Sales for B2B SAAS Products with Evan Burkosky
Episode 18: Sales Framework Explained with Mari Ono
Show Notes
(1:20) Evan Burkosky’s self introduction
(3:32) What is a sales methodology
(6:38) Customer journey explained
(10:13) What is a deal qualification framework
(12:22) How has sales culture changed over time
(15:56) Challenger sale methodology explained
(18:20) Shared responsibility of decision making in Japan
(20:38) Why deals can be long processes
(24:00) Most common frameworks in Japan
(29:17) Which framework is most effective in Japan
(31:03) Stakeholder alignment document and process explained
(36:40) Why company size does matter
(38:46) What type of deal size justifies implementing a deal qualification framework
(40:19) Working with channel partners
(42:46) Account based sales
Reachext
Reachext is a fast growing recruitment firm in Japan. They work with both employers and candidates, allowing companies to hire skilled professional and candidates to achieve their dream careers.
EJable
Looking for bilingual jobs in Japan or Japanese speaking positions worldwide? EJable is a job board full of in-depth information and useful resources to help you find great opportunities.

Mar 3, 2023 • 54min
Episode 36: Using Channel Partners in Japan with John Kirch
In this episode of the Scaling Japan Podcast, we are excited to welcome back John Kirch. He is the Head of beqom Japan, a total compensation management software solution focused on managing compensation and performance for HR, finance and sales, and has over 30 years of experience. Following the same theme of market entry from his previous episode, today John will be explaining how to enter the Japan market using channel partners. He delves into the full process, from how to find the right channel partner to how to succcesfully manage them.
Links from Guest Appearance
LinkedIn
beqom
Link to Additional Resource
Episode 28: Tech Market Entry in Japan with John Kirch
Show Notes
(1:27) John Kirch's self introduction
(5:51) Channel partners explained
(9:09) Why people use channel partners
(12:30) Differences between reseller vs distributor
(14:01) How much should you pay channel partners
(16:20) What happens if annual targets aren't met
(17:29) Consultancy firms
(18:59) How to find a channel partner
(23:29) How to evaluate a channel partner
(30:15) How to succesfully onboard a channel partner
(36:18) How to manage a channel partner
(43:37) How to get validation in Japan
(45:51) Payment cycle explained
(46:42) When to get a channel partner
Reachext
Reachext is a fast growing recruitment firm in Japan. They work with both employers and candidates, allowing companies to hire skilled professional and candidates to achieve their dream careers.
EJable
Looking for bilingual jobs in Japan or Japanese speaking positions worldwide? EJable is a job board full of in-depth information and useful resources to help you find great opportunities.


