Episode 35: Marketing and Sales for B2B SAAS Products with Evan Burkosky

In this episode of the Scaling Japan Podcast, we are joined by Evan Burkosky. As an expert on marketing and sales in Japan, he is an angel investor, startup advisor, and the head of Enterprise Digital Marketing at TechnoPro, a publicly traded company on the Tokyo stock exchange. Evan will be discussing how to conduct marketing and sales for B2B SAAS products in Japan.

Links from Guest Appearance
LinkedIn
Startup/DX Advisor

Links to Additional Resources
Predictable Revenue
From Impossible to Inevitable

Show Notes
(1:33) Evan Burkosky’s self introduction
(3:19) Getting leads for a B2B SAAS product
(7:08) What are the different channels in Japan
(10:40) How can people in the seed stage get paid POC
(16:52) Inbound sales explained
(22:36) What is the customer journey
(26:54) Distinction between inbound and outbound sales
(31:19) Lead qualifications
(34:51) Culture around forms in Japan
(42:56) How to promote webinars in Japan
(47:31) Useful softwares and tools in Japan

Reachext
Reachext is a fast growing recruitment firm in Japan. They work with both employers and candidates, allowing companies to hire skilled professional and candidates to achieve their dream careers.
EJable
Looking for bilingual jobs in Japan or Japanese speaking positions worldwide? EJable is a job board full of in-depth information and useful resources to help you find great opportunities.