In this episode of the Scaling Japan Podcast, we are joined by Polina Oba. She has a master’s degree on sustainable food supply chains and is the COO of Gourmet Pro, the largest food and beverage consulting network in Japan. Today, Polina will be sharing her expertise on Japanese consumers to help companies better understand how to target the different customer segments in Japan.

Links from Guest Appearance
LinkedIn
GourmetPro
Links to Additional Resources
Episode 27: Distribution in Japan with Vincent Nicol
Episode 29: Crowdfunding in Japan with Vincent Nicol

Show Notes
(1:33) Polina Oba's self introduction
(4:09) What is a buyer persona
(4:57) Things to consider when developing a buyer persona
(11:06) Different types of consumers and their behaviors in Japan
(15:51) Housewives as decision makers
(18:32) Female consumer behaviors in Japan
(23:14) High school trend leaders
(25:24) Impact of COVID
(28:52) Differences in purchase sizes
(32:00) Seasonal products and purchasing cycles in Japan
(40:10) Working with influencers
(44:02) Cost of working with influencers

Hashi Media
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Episode 34: Understanding Japanese Consumers with Polina Oba