Scaling Japan Podcast

In this episode of the Scaling Japan Podcast, we are joined by Fumiko Yoshida. She is the COO of Tricolage, a company that provides sustainable tourism consulting to corporations and local governments. They also craft personalized journeys and travel plans for luxury travel and assist corporations with business travel and event support. Fumiko will be updating us on the travel market industry in Japan and sharing her expertise on how to do market entry into it. Links from Guest Appearance LinkedIn Tricolage Show Notes (1:36) Fumiko Yoshida's self introduction (3:13) Tourism industry in Japan (7:00) Tricolage introduction (8:34) Types of customers in the tourism business (10:07) What are local governments struggling with (12:54) Types of tourists and their needs (18:05) Sustainable side of tourism (21:41) Domestic tourism agencies in Japan (23:58) Working with old school Japanese companies Hashi Media Looking to expand your marketing and reach for your gaming, tech, or lifestyle brand? Hashi Media is here to help give your marketing the push it needs to reach a larger audience today.

In this episode of the Scaling Japan Podcast, we are excited to be joined by Benjamin Boas. He is an official advisor to the Japanese government’s Cabinet Office who is widely recognized as a go-to expert on niche Japanese cultural topics as he helps corporations and governments on a variety of topics ranging from international messaging, cross-cultural understanding, and tourism. Be sure to check out his most recent book, “From Cool Japan to Your Japan,” lays out the need for Japanese institutions to learn how they are perceived by their global audience. Today Benjamin will be sharing how to successfully take a Japanese product/service and launch it in a foreign country. Links from Guest Appearance LinkedIn Japanese-language book:  “From Cool Japan to Your Japan” Links to Additional Resources JapanCraft21 Show Notes (2:48) Benjamin Boas' self introduction (5:01) Cool Japan explained (7:40) Popular Japanese products overseas (14:54) Japanese products that did not succeed (18:30) Honda example (22:07) Big Cool Japan hits (23:24) Tips for companies succeeding outside of Japan (30:21) Tips for working and connecting with JICA (34:49) Japanese communites abroad (36:16) Major expos (37:46) Platforms to sell products to foreign markets (39:29) Additional tips for entrepreneurs  Hashi Media Looking to expand your marketing and reach for your gaming, tech, or lifestyle brand? Hashi Media is here to help give your marketing the push it needs to reach a larger audience today. 

In this episode of the Scaling Japan Podcast, we are excited to be joined by Arisa Chelsea Ueno. As a consultant, she helps companies with new business generation and e-commerce not only in Japan but all over the world. She was the first employee for Shopify Japan and cultivated a new ecosystem of eCommerce, and activated thousands of domestic and cross-border businesses. Arisa will be introducing what e-commerce is like in Japan and how foreign businesses can better market towards the Japanese audience. She explains methods on how to tailor and design webpages and gives great tips on how to optimize website conversion rates. Links from Guest Appearance LinkedIn - Be sure to reach out to Arisa for her consultancy expertise Facebook Links to Additional Resources Episode 30: Japan Market Research with Andrew Edsall Shopify Squarespace Wix Show Notes (2:16) Difference between e-commerce and in-person retail (3:19) Benefits of e-commerce (6:25) What e-commerce channels are used in Japan (7:28) Differences in website creation (11:31) Differences in copywriting (16:02) Understanding types of spacing in Japan (17:29) Tips on conversion rate optimization (20:34) Importance of using the correct photos (22:31) Key components of a market entry launch in Japan (33:12) Tips for foreigners looking to do e-commerce in Japan (37:11) Campaigns and point systems in Japan Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

In this episode of the Scaling Japan Podcast, we are joined by Andrew Edsall, the CEO and head researcher for Great Wave Consulting and the APAC Director at Response:AI. He has many years of experience in recruitment and market research. In order to succesfully enter the Japan market, foreign comanies need to first properly understand its culture and economy and Andrew will help understand what is market research and what he has learned about market entry, why it is important, and how to effectively use market researchers or conduct it yourself. Link from Guest Appearance LinkedIn Links to Additional Resources Scaling Japan Market Entry series  Show Notes (1:00) Andrew Edsall's self introduction (3:30) Why is it important to do market research (11:11) How can market research help foreign companies set realistic targets in Japan (14:04) Potential issues that could kill your business before you even launch it in Japan (16:03) Potential regulations to be aware of (17:03) Questions to ask when conducting market research (22:48) What is the market research process (24:33) Qualitative vs quantitative research (27:41) What type of research to use (31:23) Communication is key (33:41) Andrew's expertise  Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

In this episode of the Scaling Japan Podcast, we are excited to welcome back Vincent Nicol, the co-founder of GourmetPro. A couple of weeks back, he gave a great introduction into distribution in Japan so be sure to give that episode a listen if you haven't already. Today, Vincent will be sharing his expertise on crowdfunding in Japan. He explains the different platforms available for crowdfunding and how companies can execute a succesful campaign.  Links from Guest Appearance LinkedIn GourmetPro Links to Additional Resources Scaling Japan Market Entry series Episode 27: Distribution in Japan with Vincent Nicol Show Notes (1:36) Crowdfunding explained (7:06) What types of companies can use crowdfunding (13:02) When to use press releases (14:16) Do retailers look at crowdfunding platforms to discover new products (16:05) Retailers in Japan developing their own crowdfunding platforms (17:26) Which platforms should different types of businesses use (22:05) How to have a succesful crowdfunding campaign in Japan (25:47) Executing a succesful crowdfunding campaign in Japan (29:32) How much do crowdfunding platforms cost Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

In this episode of the Scaling Japan Podcast, we are joined by John Kirch. He is the Head of beqom Japan, a total compensation management software solution focused on managing compensation and performance for HR, finance, & sales. With over 30 years of experience working in Asia's IT industry, John will be introducing the market entry process of tech companies into Japan. He explains key tips on how to market technology solutions and how to gain new clients.  Links from Guest Appearance If you would like to explore possible opportunities to realize your organization's total compensation and performance strategies for improving engagement, retention, efficiency, performance and profits in a clear, controlled manner, please feel free to directly contact John Kirch at: john.kirch@beqom.com. LinkedIn beqom Links to Additional Resources Scaling Japan Market Entry series Episode 19: Japanese Startup Cities with Akiko Nakagawa from Fukuoka GSC Show Notes (1:18) John Kirch's self introduction (5:30) Market entry differences of SaaS companies vs physical products (8:47) How to get Japanese companies to consider foreign solutions (12:50) Examples of awards and endorsements in Japan (19:31) Initiatives to market your technology (21:26) Study trips explained (23:00) Recommended PR channels (27:06) Buying decision process (31:39)  Procurement departments of Japanese companies (33:18) Factors that play major roles in the buying decision process (37:11) How to get your first enterprise customer in Japan (40:03) Potential deal breakers that foreigners may not be aware of (44:36) How to reach the decision maker (48:37) Tips for onboarding Japanese clients (52:10) What is needed for succesful customer service

In this episode of the Scaling Japan Podcast, we are joined by Vincent Nicol, the co-founder of GourmetPro. He has over 15 years of experience in the food and beverage space in Japan. Vincent will be introducing distribution in Japan, covering everything from mapping distribution fit to explaining the different types of distribution models. If you enjoyed this episode, be sure to tune back in for our future episode with Vincent on crowdfunding in Japan.  Links from Guest Appearance LinkedIn GourmetPro Link to Additional Resource Scaling Japan Market Entry series A New Gateway Market to Japan- Focus on Fukuoka #1  Episode 19: Japanese Startup Cities with Akiko Nakagawa from Fukuoka GSC Show Notes (1:02) Vincent Nicol's self introduction (4:46) Go to market fit explained (7:50) How to map distribution fit (9:20) Steps to take after mapping distribubtion fit (12:45) Common problems that companies face during distribution (15:34) Value chain challenges (20:19) Crafting a great selling story (22:25) Sole distributor model explained (24:35) Mulitple distributors model explained (25:18) Hybrid distribution model (29:33) Strategy partnerships explained (37:00) Cultural gaps in strategy partnerships Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

In this episode of the Scaling Japan Podcast, we are joined once again by Timothy Connor. He has returned to introduce the right strategic leadership needed for foreign companies entering the Japan market. Timothy explains the different types of leaders needed for each stage of the cycle and how they can contribute to building and growing the company. This episode covers key points that businesses should consider when finding the right candidate to help establish and scale their company in Japan. Links from Guest Appearance LinkedIn Synnovate: Timothy's market entry firm Link to Additional Resource Episode 25: Product Market Fit in Japan with Timothy Connor Show Notes (3:03) Business life cycle of companies entering the Japan market   (4:08) Importance of choosing the right leader (6:44) Why companies might accidentally hire the wrong leaders (8:08) Challenges of hiring in Japan (13:52) Launch leadership explained (15:35) Growth leadership explained (17:33) Setting up a foundation before scaling (20:37) Qualities of a good growth leader candidate (21:42) How should a leader communicate (23:33) Interim leadership explained (32:56) Advantages and disadvantages of Japanese and foreign leaders Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

In this episode of the Scaling Japan Podcast, we are joined by a highly requested guest, Timothy Connor. He is the founder and manager of Synnovate, a company that helps foreign corporations enter the Japanese market. With 20 years of experience in the field, Timothy will be sharing how he analyzes product market fit. He covers a wide range of aspects that foreign companies need to consider, from labelling to distribution, when preparing their products/services for the market in Japan.  Links from Guest Appearance LinkedIn Synnovate Link to Additional Resource Episode 24: Introduction to Japan Market Entry with Maor Shwartz Show Notes (1:15) Timothy Connor’s self introduction (4:15) What is product market fit (7:46) Changing a company name for branding in Japan (8:38) Importance of physical attributes (11:19) Making product adjustments to better suit Japanese customers (13:27) Double checking ingredients   (16:49) How to size a product (18:17) What to consider when pricing and positioning a product (23:09) How to test product market fit (26:00) Examples of companies who successfully found product market fit in Japan (27:50) Aspects of the Japanese market that businesses need to understand (35:16) Appointing a master distributer Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.

In this episode of the Scaling Japan Podcast, we are joined by Maor Shwartz. Although Maor's background is primarily in cyber sercurity, he has spent the past year researching the unique dynamics of the Japanese Market. He has created a fantastic report on the challenges that foreign startups face when trying to enter Japan. Maor shares his findings and gives an introduction into what business owners need to be aware of when starting a company in Japan. Links from Guest Appearance LinkedIn Japanese Market Entry Report Links to Additional Resources Scaling Japan Sales Series Show Notes (1:01) Maor Shwartz’s self introduction (2:35) Why Maor created a Japan market entry report (5:05) What is a realistic market entry timeline in Japan (10:38) Cultural differences that impact market entry (15:10) Decision making process and execution in Japan (21:08) Differences when working with Japanese clients (29:10) Complex supply chain dynamics (32:02) Startup pre-requisites to enter the Japanese market Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. Visit here to learn how he can help.