In this episode of the Scaling Japan Podcast, we are joined by Fumiko Yoshida. She is the COO of Tricolage, a company that provides sustainable tourism consulting to corporations and local governments. They also craft personalized journeys and travel plans for luxury travel and assist corporations with business travel and event support. Fumiko will be updating us on the travel market industry in Japan and sharing her expertise on how to do market entry into it.

Links from Guest Appearance
LinkedIn
Tricolage

Show Notes
(1:36) Fumiko Yoshida's self introduction
(3:13) Tourism industry in Japan
(7:00) Tricolage introduction
(8:34) Types of customers in the tourism business
(10:07) What are local governments struggling with
(12:54) Types of tourists and their needs
(18:05) Sustainable side of tourism
(21:41) Domestic tourism agencies in Japan
(23:58) Working with old school Japanese companies

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