In this episode of the Scaling Japan Podcast, we are joined by Andrew Edsall, the CEO and head researcher for Great Wave Consulting and the APAC Director at Response:AI. He has many years of experience in recruitment and market research. In order to succesfully enter the Japan market, foreign comanies need to first properly understand its culture and economy and Andrew will help understand what is market research and what he has learned about market entry, why it is important, and how to effectively use market researchers or conduct it yourself.

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Links to Additional Resources
Scaling Japan Market Entry series 

Show Notes
(1:00) Andrew Edsall's self introduction
(3:30) Why is it important to do market research
(11:11) How can market research help foreign companies set realistic targets in Japan
(14:04) Potential issues that could kill your business before you even launch it in Japan
(16:03) Potential regulations to be aware of
(17:03) Questions to ask when conducting market research
(22:48) What is the market research process
(24:33) Qualitative vs quantitative research
(27:41) What type of research to use
(31:23) Communication is key
(33:41) Andrew's expertise 

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