In this episode of the Scaling Japan Podcast, we are excited to welcome back Vincent Nicol, the co-founder of GourmetPro. A couple of weeks back, he gave a great introduction into distribution in Japan so be sure to give that episode a listen if you haven't already. Today, Vincent will be sharing his expertise on crowdfunding in Japan. He explains the different platforms available for crowdfunding and how companies can execute a succesful campaign. 

Links from Guest Appearance
LinkedIn
GourmetPro
Links to Additional Resources
Scaling Japan Market Entry series
Episode 27: Distribution in Japan with Vincent Nicol

Show Notes
(1:36) Crowdfunding explained
(7:06) What types of companies can use crowdfunding
(13:02) When to use press releases
(14:16) Do retailers look at crowdfunding platforms to discover new products
(16:05) Retailers in Japan developing their own crowdfunding platforms
(17:26) Which platforms should different types of businesses use
(22:05) How to have a succesful crowdfunding campaign in Japan
(25:47) Executing a succesful crowdfunding campaign in Japan
(29:32) How much do crowdfunding platforms cost

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