
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Sep 9, 2022 • 7min
#412 S2 Episode 281 - BEAR NECESSITIES OF BRANDING: Rob Napoli On Building And Fixing Brands For Companies And Employees Alike
EXERCISE YOUR FREEDOM TO HAVE YOUR OWN BRAND.Rob Napoli, the host of The Bear Necessities of Entrepreneurship, discovered how building or fixing brands can be a good business to leverage, and so he went on a quest to help companies and individuals to do so.Tune in today as this beast in branding and entrepreneurship shares his experience in this latest episode of Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSHelping a company with its brandFixing the market segmentation and customerExecuting the influencer modelDiscovering the opportunity in doing business with branding“Founders and companies need to allow their employees to have their own personal brand and leverage that personal brand to scale.” - Rob Napoli on employee freedom for branding Connect with Rob and learn more about what he’s been working on!About RobAbout TBNE and Rise Up MediaRobNapoli.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 8, 2022 • 6min
#411 S2 Episode 280 - POWER ME UP! Empowering Your People’s Own Brand By Building A Value-Added Network
ONE OF THE BIGGEST MISTAKES BY COMPANIES: NOT SUPPORTING THEIR PEOPLE’S OWN BRAND.Collin shares why companies should empower their people’s own brand and how it can help in building the company’s brand as well. Together with Rob Napoli, Collin will also be tapping into the power of building a value-added network. So tune in now in this latest episode of Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSEmpower the branding of your peopleStartups are more open to people brandingBuild a value-added network“I'm blown away when companies don't support people on their team to create content or invest in their personal brand, because, this is not 2000 like, people want to follow people not empty brands, and your company brand now is essentially the people, the people on your team's brand. That's what it is.”- Collin Mitchell on the need to empower people’s own brandConnect with Rob and learn more about what he’s been working on!About RobAbout TBNE and Rise Up MediaRobNapoli.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 7, 2022 • 8min
#410 S2 Episode 279 - LET ME GET BACK TO YOU: Learning To Admit That “You Don’t Know” To Build Trust From Prospects
IT’S OK, YOU CAN SAY “I DON’T KNOW”Greg shares another unique method of communicating with prospects in this episode. Greg highlights his technique by saying you don’t know while building trust as the process goes by.What else? I don’t know, tune in to find out in this latest episode of Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSAbstrakt solutions to sales conversationsThe real-time call coaching featureWhen you don't have the answer, just say "I don’t know"“I've intentionally thrown in an ‘I don't know’, even when I know the answer. Because to your point, it allowed me to build trust, and in some situations, you can feel like, ‘Oh, this person doesn't trust me at all.’”- Greg Reffner on using “I don’t know” like a charmConnect with Greg and learn more about what he’s been working on!About GregAbout AbstraktAbstrakt.aiConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 6, 2022 • 5min
#409 S2 Episode 278 - THE SOUND OF SILENCE: The Power Of Shutting Up And Listening Intently
IT PAYS OFF TO JUST SHUT UP.Collin unpacks the wonders of shutting up and listening intently in the whole sales process as he digs this deep with Greg in today’s episode.So tune in, keep your mouth shut, and learn more, in this latest edition of Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSUsing pauses in the entire sales processThe power of the mute buttonThe psychology of shutting upPeople want to be heard, so listen intently“People want to be heard, and they want to feel understood. So, make sure that you're not intentionally just not talking but you're intently listening, and depending on what you say next, or what question you might tee up next, should be pretty solid, based on the information that you have received up to that point.”- Collin Mitchell on listening intently while on muteConnect with Greg and learn more about what he’s been working on!About GregAbout AbstraktAbstrakt.aiConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 5, 2022 • 6min
#408 S2 Episode 277 - I’M JUST A GREG-ular GUY: How Greg Reffner Got Into Sales And Why He Loves It
TURN YOUR WEAK POINT INTO YOUR WEAPON.What will an introvert do to be able to sell without the need of talking a lot? Simple, he makes the prospect talk. This is how Greg Reffner, CEO, and Founder of Abstrakt, learned how to communicate with prospects with limited talk time. Learn more about Greg and why he loves being in sales here in this latest episode of Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSLet's meet Greg Reffner on Founder-Led Sales!How Greg eventually got into salesWhy Greg loves being in sales“You mentioned, salespeople love to talk. I'm not a big talker, actually, I’m a huge introvert, most people that know me know that I would prefer kind of being alone with a book, you know, with my close friends, and what I love about being an SDR is that if I could ask the right questions, I could actually get other people to do more talking than I had to do.” - Greg ReffnerConnect with Greg and learn more about what he’s been working on!About GregAbout AbstraktAbstrakt.aiConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 4, 2022 • 6min
#407 S2 Episode 276 - STOP, LOOK, AND LISTEN! Less Talk, Less Mistakes, Listen More, Connect More
WANNA AVOID MAKING MISTAKES? THEN STOP TALKING AND LISTEN MORE!A lot of people make mistakes in conversations because they talk too much, and fail to allow the prospects to share their valuable information. Join Collin today as he breaks down why people should listen more to connect more, only here in Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSPeople make mistakes because they talk too muchTurning the game around by asking the right questionsListen more, learn more, connect more“If you actually are listening, you'll actually learn a lot more. You're in your case, like, you know, allowing your prospect to speak more, where a lot of people would naturally just feel like they need to say something to fill that space, or to respond” - Collin MitchellConnect with Greg and learn more about what he’s been working on!About GregAbout AbstraktAbstrakt.aiConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 3, 2022 • 6min
#406 S2 Episode 275 - IT’S TIME TO TURN THE TIDES: Learning To Connect With Questions Over Brochures
THROW THE BROCHURE, YOU’LL NOT GONNA NEED THAT ANYMORE!Eric is back and in this highlight, he shares how he was able to shift from a quantity to a quality mindset, and why it is important to figure out your prospect’s goals before even selling to them.Tune in and learn more with Eric and Collin in this edition of Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSSpend more time with fewer peopleHow to shift your selling processThe five magic questions to learn about your prospectFigure out your prospect's goal“They need to understand what your company or your product can do for them. How can you help them achieve a specific goal that they have? And if we don't know what goal they have, we don't know what they value, and if we don't know what they value, we can't be valuable to them.” - Eric KonovalovCan’t get enough of Eric and Collin’s conversation?No problem! Tune in to the FULL INTERVIEW and get more of the good stuff!Connect with Eric and learn more about what he’s been working on!About EricAbout The Goal GuideThe Goal Guide WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 2, 2022 • 4min
#405 S2 Episode 274 - B.R.A.N.D. - Build Relationships with Authenticity and No Deception
BELIEVE IN WHO YOU ARE.Many sellers make personal branding complicated by thinking it has to be created.However, Collin wants to emphasize that your personal brand doesn’t have to be created because it’s who you are, and you will learn why in this episode of Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSYour personal brand is born not madeShow up as your real self and connect to aligned peopleConsistency is always the key“Here's one thing about that personal brand, if you're a salesperson, create your brand, you know, actually it's yes, create your brand, but your brand is not something you need to create, your brand is who you are.” - Collin MitchellCan’t get enough of Eric and Collin’s conversation?No problem! Tune in to the FULL INTERVIEW and get more of the good stuff!Connect with Eric and learn more about what he’s been working on!About EricAbout The Goal GuideThe Goal Guide WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 1, 2022 • 6min
#404 S2 Episode 273 - PARADIGM SHIFT: Shifting Cold Calls From Quantity To Quality
LESS IS MORE. AGAIN. LESS IS MORE.It’s another transforming series of highlights as we show off some wisdom from Eric Konovalov, Executive Leadership Coach, and B2B Sales Trainer at The Goal Guide. Eric shares his life-changing opportunity in a Dale Carnegie course where he learned to shift from quantity to quality cold calls.Learn more about how Eric transformed his way of selling here in Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSTime management in Military vs. SalesThe difference in selling, then and nowThe life-changing courseThe shift from quantity to quality“Where it shifted was I do a ton of research, I want to understand who I want to go after before I go after them. Even when I'm cold calling, I'd rather I changed it from quantity to quality of cold calls.” - Eric KonovalovCan’t get enough of Eric and Collin’s conversation?No problem! Tune in to the FULL INTERVIEW and get more of the good stuff!Connect with Eric and learn more about what he’s been working on!About EricAbout The Goal GuideThe Goal Guide WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 31, 2022 • 5min
#403 S2 Episode 272 - TRUE LOVE’S K.I.S.S. - Keeping It Short and Simple with Collin
STOP RUINING LINKEDIN!Many sellers forget that they went to LinkedIn to connect with their prospects and show value, not to bug them with long messages or stress them out with meeting and calendar links. This is what Collin points out with full force and you gotta find out why only here in Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSKeep It Short and SimpleDon't push for a meeting on your DMsAdd thoughts to your comments“Buyers are smarter today, that stuff doesn't work, be very relevant, keep it short, keep it sweet, even be clear on what your intention is, or offer something of value before you ask for their time, then when they raise their hand, you can send a link or schedule a meeting or send them the resource.” - Collin MitchellCan’t get enough of Eric and Collin’s conversation?No problem! Tune in to the FULL INTERVIEW and get more of the good stuff!Connect with Eric and learn more about what he’s been working on!About EricAbout The Goal GuideThe Goal Guide WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.