Creator Playbooks

Charlie Lawrance, a smart operator in social media, reveals the social strategy that grew his TikTok to 300k followers in 18 days. He discusses the anatomy of a viral video and shares tips on succeeding from day 1 on social media. The podcast also explores building a personal brand, valuing creators in brand deals, the marketing guru Iman Gansi, and the resurgence of Tai Lopez in the digital marketing world.

Olly Richards, owner of the $10Million online education business Storylearning, shares valuable insights on finding a USP, growing a high value audience, creating great content, selling without discounting, and designing a life you want to live. The podcast covers various topics including starting a business, revenue streams, selling within an ecosystem, simplifying user experience, understanding the customer journey, finding fulfillment and balance in entrepreneurship.

Grace Andrews, Marketing Director for The Diary Of A CEO and Steven Bartlett, shares insights on how they made the podcast the fastest-growing, the keys to great branding, social media pitfalls, working with Steven Bartlett, misconceptions about creators, and more in this entertaining episode.

Nathan Barry, Founder of ConvertKit worth over $320m, shares his journey from $1500 to $3m/month. He discusses his 4 step wealth building system, Flywheel Framework, and turning cost centers into profit centers. Talks about Spotify's offer to buy ConvertKit and the decision not to sell.

Angus Parker, the man behind Ali Abdaal's £5 Million business, reveals how they managed incredible growth, their 3-step YouTube strategy, revenue stream breakdown, pricing and launching a successful cohort course, diversifying revenue streams, working together with opposite personalities, hiring the right people, admiration for creators and curiosity about their approaches, and future plans to expand into the productivity market.

Podcasting genius Steven Bartlett achieved over 10M monthly downloads in just 4 years and generates an estimated $2M in direct revenue per year. He shares his genius podcast strategy including maximizing discoverability through video content, the importance of home studios and open conversations, trend jacking, experimentation, and increasing podcast frequency, and questioning conventions and striving for excellence in all aspects of his podcast.

Discover the self-publishing journey of a man who makes £144,000/year selling 11,000 books on Amazon. Explore the advantages of self-publishing, including the potential for passive income and the power of an owned audience. Learn about the process of writing, self-publishing, and landing a book deal, as well as the potential for higher earnings on platforms like Amazon.

Rob Dix, Co-Host of The Property Podcast & Sunday Times Bestselling Author shares how he grew his podcast into a mid seven figures business. He discusses his journey from self-publishing a book to landing a book deal, quitting a job to travel the world, discovering online opportunities in New York City, starting a blog and podcast, starting businesses and facing challenges, and the importance of pursuing your passion and finding your zone of genius.

Host shares journey of growing content agency to £18,000 monthly revenue. Discusses transitioning to entrepreneurship, acquiring clients, hiring team, and future plans.

Gaby Mendes is a former teacher turned entrepreneur and CEO of the media brand 'Talk Twenties'. 'Talk Twenties' started as an event company but pivoted to an award winning Podcast during COVID and is now developing into a much bigger media brand. In this episode we cover why Gaby left teaching for business, her plans for the brand and how anyone can start a media company on a budget. You can find Gabby: https://www.instagram.com/iamgabymendes/?hl=en https://mobile.twitter.com/iamgabymendes You can find Callum: https://mobile.twitter.com/McdonnellCallum