

Creator Playbooks
Callum Mcdonnell
Stories behind some of the world's best creators & entrepreneurs.
Hosted by Callum McDonnell.
Watch on Youtube: https://www.youtube.com/channel/UCQtecnleIYyODepmiC-c7PQ
Hosted by Callum McDonnell.
Watch on Youtube: https://www.youtube.com/channel/UCQtecnleIYyODepmiC-c7PQ
Episodes
Mentioned books

Jun 23, 2022 • 35min
#4 Gaby Mendes: Quitting Teaching To Build A Media Company (Talk Twenties Podcast)
Gaby Mendes is a former teacher turned entrepreneur and CEO of the media brand 'Talk Twenties'.
'Talk Twenties' started as an event company but pivoted to an award winning Podcast during COVID and is now developing into a much bigger media brand.
In this episode we cover why Gaby left teaching for business, her plans for the brand and how anyone can start a media company on a budget.
You can find Gabby:
https://www.instagram.com/iamgabymendes/?hl=en
https://mobile.twitter.com/iamgabymendes
You can find Callum:
https://mobile.twitter.com/McdonnellCallum

May 21, 2022 • 32min
#3 Charlie Light: How a Meme Account became a $1.2Million+ Content Agency
Charlie Light is an entrepreneur and the man behind the finance meme account John W Rich on Twitter.
He has grown a following of 140k+ on the platform which has quickly developed into a booming content agency.
In this episode we get into Charlie's plans to take his agency from $40k/month to $100k/month and how this all started as a bit of fun at the start of COVID.
You can find Charlie:
https://twitter.com/charliewrich
https://twitter.com/Cokedupoptions
You can find Callum:
https://mobile.twitter.com/McdonnellCallum

May 4, 2022 • 32min
#2 Gabriel Nussbaum: How I built a 1 Million+ TikTok in 6 Months
Gabriel Nussbaum is an entrepreneur and TikTok creator.
He has grown a following of 1million+ on the platform in the finance niche.
In this episode we get into Gabriel's journey as a content creator, how he cracked the TikTok algorithm, brand deals and his future plans.
You can find Gabriel:
https://www.tiktok.com/@gabriel.nussbaum
https://www.instagram.com/gabrielinussbaum/
You can find Callum:
https://mobile.twitter.com/McdonnellCallum
https://www.tiktok.com/@heycallum

Mar 8, 2022 • 43min
#1 Danny Buck: How I Built a £20Million+ Brand in 3 Years
Danny Buck, CEO of CRAFTD London, shares how he built a £20M+ brand in 3 years, focusing on deal structuring, customer experience, personalized products for influencers like Conor McGregor, prioritizing profitability over revenue, mental fitness strategies, investing in wine for financial freedom.