Creator Playbooks
How Steven Bartlett Broke Podcasting (Genius Strategy)
Sep 9, 2023
Podcasting genius Steven Bartlett achieved over 10M monthly downloads in just 4 years and generates an estimated $2M in direct revenue per year. He shares his genius podcast strategy including maximizing discoverability through video content, the importance of home studios and open conversations, trend jacking, experimentation, and increasing podcast frequency, and questioning conventions and striving for excellence in all aspects of his podcast.
13:59
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Quick takeaways
- Leveraging social media platforms to overcome discoverability issues by creating various content pieces for increased audience touchpoints.
- Transforming every episode into an event through teasing upcoming guests, high-quality trailers, and social media collaborations to build anticipation and generate excitement.
Deep dives
Fixing podcast discoverability through social media and video content
Stephen leverages social media platforms to overcome the discoverability issue of his podcast. By recording the podcast in video format, he can create a wide range of content pieces for social media platforms, such as snippets, trailers, and static carousels. Additionally, he offers different ways to consume the podcast, like YouTube clips or shorter segments on Facebook. This content strategy maximizes touchpoints with the audience and increases the chances of converting them into podcast listeners.
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