Creator Playbooks How Steven Bartlett Broke Podcasting (Genius Strategy)
Sep 9, 2023
Podcasting genius Steven Bartlett achieved over 10M monthly downloads in just 4 years and generates an estimated $2M in direct revenue per year. He shares his genius podcast strategy including maximizing discoverability through video content, the importance of home studios and open conversations, trend jacking, experimentation, and increasing podcast frequency, and questioning conventions and striving for excellence in all aspects of his podcast.
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Fix Distribution with Social Media & Video
- Leverage social media and video for podcast distribution, as platforms like Apple and Spotify offer limited discoverability.
- Repurpose podcast content into various formats (trailers, shorts, clips, quotes) to maximize reach and touchpoints with the audience.
Treat Each Episode Like a Movie
- Treat each podcast episode like a movie premiere, building anticipation and excitement.
- Tease upcoming guests, create high-quality trailers, and encourage social media sharing to generate buzz.
Record at Home for Flexibility and Intimacy
- Record podcasts at home to offer flexibility for guest scheduling and foster a comfortable, intimate atmosphere.
- This setup allows for more open and authentic conversations.