Creator Playbooks

Ben Branson, the visionary founder of Seedlip, revolutionized the beverage industry with the world's first non-alcoholic spirit. In this conversation, he shares his journey, starting from kitchen experiments that revealed a gap in mature non-alcoholic options. He discusses the strategic decisions that fueled rapid growth, including partnerships with prestigious bars and leveraging storytelling in branding. Ben also dives into his new ventures focused on sustainability and neurodiversity, showcasing how his experiences shape his innovative approach.

Caleb Ralston, a strategist known for elevating personal brands like Gary Vee and Alex Hormozi, unveils his secrets to successful branding. He shares his four-step brand journey framework and the common pitfalls creators face when building an audience. Caleb emphasizes the importance of having a contrarian viewpoint and focusing on strategic content that solves specific customer problems. He advocates for giving value before monetization and tracking actionable metrics to drive business outcomes, making this a must-listen for aspiring creators.

Marisa Poster, co-founder of PerfectTed, takes us on her journey from struggling to find matcha to establishing Europe's fastest-growing matcha brand. She shares insights on the pivotal Kickstarter moment that changed everything and her strategic pitch on Dragons' Den, where she gained crucial backing from Steven Bartlett. Marisa discusses innovative marketing tactics, the importance of product quality, and using office sampling to secure retail deals. With a focus on bold branding and customer-driven product development, she offers invaluable lessons for aspiring entrepreneurs.

Saf Mohammed, a YouTube strategist and founder of Talking Heads, shares insights from his journey editing for Ali Abdaal to creating his own agency. He discusses building scalable content systems and the importance of hooks that captivate audiences. Saf also dives into YouTube metrics that matter, touching on retention strategies and the significance of consistent publishing. Plus, he reflects on AI's impact on content creation and how YouTube can serve as a powerful lead generation tool for brands.

Rich Willan, Head of Content at ZOE, shares how he propelled the health brand's podcast to become the UK's most shared, significantly driving sales. He discusses the importance of creating engaging content, the role of expert voices in enhancing brand trust, and how podcasts can boost brand value profoundly. Rich emphasizes the need for continuous improvement and optimization in podcasting and explores innovative strategies for maximizing audience engagement. His insights on balancing long-form and short-form content are invaluable for creators aiming for growth.

Jodie Cook, a bestselling author and entrepreneur, shares her unique insights as a nomadic founder of an AI coaching company. She discusses nine productivity principles to enhance daily efficiency and reveals the secrets behind maintaining content consistency without burnout. Jodie reflects on her transition from agency owner to author, emphasizing intentional goal-setting and the importance of meaningful connections. Her experiences highlight how structured systems can drive personal and professional growth, inspiring listeners to unlock their full potential.

In this discussion, Ben Warburton, an award-winning director and DOP, shares his expertise on creating the ultimate podcast setup for any budget, from $1K to $100K. He dives into the world of cameras, lighting, and audio, revealing gear that’s worth the investment and what to avoid. The conversation also explores effective camera angles for engaging visuals, the importance of design in establishing a podcast's identity, and striking a balance between authenticity and content engagement. A must-listen for aspiring podcasters!

Tobias Allen, the former marketing director at Acquisition.com, shares insights from his experience working with Alex and Leila Hormozi. He reveals seven timeless marketing principles crucial for entrepreneurs. Topics include the power of attention capture, crafting irresistible offers using the 'MAN' formula, and the importance of targeting the right audience over mere view counts. Tobias emphasizes genuine connections over ego, advocating for effective strategies that prioritize authenticity and meaningful engagement in marketing.

Dive into the world of YouTube with Oscar Owen, a magician turned expert. Discover how he generates massive revenue from faceless content and strategic creator breakdowns. Learn about the importance of engaging video titles, thumbnails, and effective call-to-action strategies. Uncover tips for outsourcing tasks to streamline content creation and shift your focus from just views to meaningful engagement metrics. Plus, hear how email marketing can supercharge your growth on the platform!

In this conversation with Aydan Al-Saad, a former tech sales expert turned entrepreneur, he details his transition from a £200K salary to creating multiple six-figure income streams through social media. Aydan shares his 5-step blueprint for transforming skills into profitable offers and landing initial clients. He emphasizes the importance of embracing risk and aligning personal values with career goals. Listeners will learn about balancing family life with entrepreneurial pursuits and practical strategies for proactive branding and networking.