Creator Playbooks

Jo Franco has turned her passion for creating into a thriving career, transitioning from a travel vlogger to a Netflix host and successful entrepreneur. With over 2 million YouTube subscribers, she is also the author of Fluentish and CEO of JoClub, a global community focused on journaling and personal growth. Get Jo Franco's Content Business Strategy (FREE): https://callummcdonnell.substack.com/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=callum Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Follow Jo on socials: Instagram - https://www.instagram.com/jo_franco/ X - https://twitter.com/jofranco/ TikTok: https://www.tiktok.com/@jo_franco/ Website: https://jofranco.world/ Work with Callum: https://www.7xcontent.com/ Timestamps: 00:00 Introduction to Jo Franco’s YouTube Journey 01:04 Jo Franco’s Creator Journey: From Start to Success 04:46 The Power of Searchable Content for Growing Your Channel 08:00 Building a Global Audience 11:02 The Reality of Success in Content Creation 17:41 Exploring the Netflix Opportunity 23:52 The Birth of JoClub 29:05 Sustainable Business Building in the Creator Economy 34:09 Planning for the Future: Long-Term Success Strategies 37:48 Working with an Agent and Finding the Right Manager for You 40:27 How to Make a Good Pitch: Tips and Techniques 46:33 Jo’s Content Strategy and Planning Insights 53:37 Networking and Collaboration: Building Valuable Connections 56:43 What Getting Shot Taught Me About Entrepreneurship 01:01:53 Reflecting on Life 01:04:36 Quickfire Questions

Entrepreneur Daniel Priestley shares insights on personal branding, pitching strategies, and creating a scalable product ecosystem to boost earnings. He emphasizes the importance of building trust through strategic gifting, efficient business scaling, and testing ideas with waiting lists. The discussion explores motivation in times of change, navigating disruption in school and business, and the evolution towards entrepreneurship in today's society.

Daisy Morris, Founder of The Self Hood, shares her social media strategy for partnerships with Apple and Gucci, building profitable communities in 2024, and the bad habits costing millions. Topics include peer-to-peer advocacy, authentic content creation, transitioning from agency to authorship, organizing engaging events, exceptional branding examples, and shifting marketing strategies towards authenticity on social media.

Daniel McMahon, a British creative known as Dodford, discusses his YouTube success and collaborations with Mr. Beast and the Sidemen. Topics include his strategy for 6 million views, the reality of being a YouTuber, and the importance of timing content. He opens up about the true story behind Dodford and shares insights on crafting viral documentaries and sustaining success on YouTube.

Experts like Grace Andrews, Calfreezy, Michael Corcoran, and Andrew Bloch share insights on growing on social media in 2024. They discuss authenticity, viral content, reacting to trends, short-form videos, and wealth building for creators.

Damien Jordan, a top UK finance content creator, shares his path to YouTube success, going viral in one day and his strategy from 1k to 200k followers. He discusses strategies for long-term content success, motivations for content creation, and the transition to full-time creator. A valuable listen for aspiring creators looking to thrive in the digital world.

Discover the PR genius behind Lord Sugar and his iconic campaigns with brands like HP Sauce and Compare The Market. Learn how to go viral with PR, the reality of working with Lord Sugar, and the secrets behind successful marketing campaigns. Get insights into agency-client relations, innovative PR strategies, and the transition to consultancy for a world-class PR expert.

Discover how Michael Corcoran transformed RyanAir's social media strategy, reaching 1 billion organic views and creating viral TikTok content. Learn about the risky tweets, debunking social media pyramid schemes, and the power of disruptive branding. Get a behind-the-scenes look at the marketing genius behind RyanAir's success in this captivating podcast episode.

Calfreezy, a prominent British YouTuber and content creator, discusses his YouTube strategy, building the UK's fastest-growing podcast network, the truth about the Sidemen, and the anatomy of a viral video. Plus, he shares insights on working with KSI, the importance of authenticity and collaboration, and the lessons learned from a long-standing friendship.

The podcast discusses the biggest wins, agency revenue growth, lessons from hiring, biggest failure, removing mediocrity, moving at pace, content as a superpower, personal news, and a message for the future. The hosts emphasize the importance of producing good work, hiring talented individuals, and investing in the hiring process. They also discuss the importance of goals, team building, trusting your gut, protecting your business, eliminating mediocrity, acting at pace, the power of content, personal learning, celebrating success, personal milestones, and pursuing dreams.