Creator Playbooks

Meet The Viral Editor Who Saved Steven Bartlett

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Sep 24, 2024
Anthony Smith is the creative genius behind the viral trailers for Stephen Bartlett’s hit podcast, previously editing for major franchises like James Bond. He shares the evolution of trailer making, explaining how cinematic storytelling boosts audience engagement. Anthony discusses the significance of good hooks and emotional narratives, while revealing strategies like A/B testing to enhance viewer retention. His insights into crafting compelling content set a new standard in podcast marketing, merging creative passion with data-driven success.
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