Creator Playbooks Meet The Viral Editor Who Saved Steven Bartlett
7 snips
Sep 24, 2024 Anthony Smith is the creative genius behind the viral trailers for Stephen Bartlett’s hit podcast, previously editing for major franchises like James Bond. He shares the evolution of trailer making, explaining how cinematic storytelling boosts audience engagement. Anthony discusses the significance of good hooks and emotional narratives, while revealing strategies like A/B testing to enhance viewer retention. His insights into crafting compelling content set a new standard in podcast marketing, merging creative passion with data-driven success.
AI Snips
Chapters
Transcript
Episode notes
How Anthony Landed The Job
- Anthony applied directly to Jack with a crafted portfolio instead of using LinkedIn Easy Apply. He interviewed on New Year's Eve and started the role about a month later after a short task.
Trailers Use Narrative Not Single Clips
- Podcasts historically used single clips, which misses the power of storytelling to hold attention. Anthony built 60–90 second cinematic narratives to convince viewers to watch full episodes.
Community Validated Trailer Success
- Community response (guest shares, comments, fan creations) proved trailers were working beyond raw metrics. Trailers became a recognizable staple that amplified the podcast's cultural presence.